Melissa Neikirk

About Melissa Neikirk

Strategic and purpose-driven marketing leader with 18+ years of experience delivering high-impact growth, aligning marketing strategy with business goals in fast-paced, customer-centric organizations. I lead high performing teams, developing omnichannel strategies that blend customer empathy, technical systems, and storytelling to drive meaningful outcomes while managing CAC (Customer Acquisition Cost) guardrails and increasing LTV (Lifetime Value). With deep experience in evolving brands, marketing automation, segmentation, and AI personalization, I have successfully launched new initiatives, optimized the full customer lifecycle, and enabled product-market fit for emerging and mature products alike.SKILLS Talent Management (Mentorship, Coaching, and Retention). Channel Marketing (Campaign Strategy and Execution, Testing, Audience Hygiene, Deliverability Management). Customer Lifecycle Automation Marketing (Customer Personas, Segmentation, Personalization, Lifetime Value). Integrated Marketing (Omnichannel Orchestration, Marketing Automation Platforms (MAP), Customer Data Platforms (CDP) and Learning Agendas). AI Testing and Personalization. Business Strategy (Forming Objectives and Key Results (OKRs), Tracking Return on Investment (ROI)). Performance Metrics (Analysis, Reporting on Key Performance Indicators (KPIs), Website Analytics/Goals (Google Analytics)). Technical System Operations and Enterprise Request for Proposal (RFP) decisions and stakeholder management. Cross-functional Relationship Management (Foster partnerships across business, product, analytics, engineering, design, and operations).SYSTEMSMac/PC, Adobe Creative Suite, Microsoft Office, Workday, Textio, Figma, Marketing Automation Platform (MAP)(Adobe Marketo Engage), Customer Experience Platforms (CXP)(Salesforce Marketing Cloud, Salesforce Pardot, Iterable, Simon Data, MessageBird, Braze), Email rendering tools (Litmus, Email on Acid), Email building tool (Taxi for email), Email coding languages (HyperText Markup Language (HTML), Cascading Style Sheets (CSS)), Short Message Service (SMS) tool (Send with Sonar, Iterable, Twillo, Braze), Push Notification Tool (Airship, iterable, Simon Data, Braze), In-App Messaging Tool (Iterable, Braze) Customer Relationship Management (CRM)(Salesforce), Customer Data Platform (CDP)(Segment, Tealium, Simon Data), Google Analytics, Mode Analytics, Tableau, Amplitude, AI Personalization Testing Tool (OfferFit by Braze), AI Tools (Chat-GPT, Gemini, Jasper, Amazon Nova/Q), Project Management tools (Redbox, Trello, Asana, Wrike, Jira, ClickUp).

Experience

1. Customer Advisory Board Member

   Offerfit By Braze

   Feb 2025 — Present

   Contributing strategic feedback on AI-powered experimentation and personalization while collaborating with global marketing leaders to shape product vision and industry direction.

Education

• Western Kentucky University

  B.F.A, Graphic Design

  2003 — 2005

• UW Foster School of Business

  Master of Business Administration - MBA, Executive MBA Program

  2020 — 2022

Skills

• Pre-Press
• Posters
• Sem
• Css
• Adobe Acrobat
• Marketing Strategy
• Social Media Marketing
• Digital Photography
• Cms
• Catalogs
• Marketing Copy
• Marketo
• Digital Marketing
• Marketing Automation
• Blog Marketing
• Flyers
• Banners
• Google Adwords
• Brochures
• Logo Design
• Dreamweaver
• Microsoft Office
• Food & Beverage
• Marketing
• Typography
• Email Marketing
• Photo Retouching
• E-Commerce SEO
• Wordpress
• Print Production
• Html
• Advertising
• Google Analytics
• Publications
• Graphic Design
• Branding & Identity
• Business Cards