Melissa Dryer

About Melissa Dryer

I\'m a seasoned Marketer focusing on Email Marketing, Digital Design, and UX with over a decade of comprehensive experience in the Digital Marketing realm. My expertise spans a wide spectrum, encompassing the creation of diverse products ranging from web UI to email content. My forte lies in email marketing, where I excel in implementing top-tier practices surrounding design, list hygiene, and data analysis. I take pride in infusing Human-Centered principles into every facet of my projects, be it web, mobile, or email.Currently, I\'m an Email Marketing Manager at Salesforce. I\'m at the helm of crafting email campaigns, leveraging the impressive tools that Salesforce brings to the table. I use data-driven metrics to optimize our email campaigns to drive the most engaged emails. My main gig? Devising smart strategies that tap into the magic of data, ensuring I deliver emails to the right people at the right time.

Experience

1. Email Marketing Manager

   Salesforce

   Aug 2022 — Present

Education

• Indiana University Indianapolis

  Master's degree, School of Infomatics - Human Computer Interaction (HCI)

  2015 — 2017

• Herron School of Art + Design

  Bachelors of Fine Arts, Design and Visual Communications

  2007 — 2011

Skills

• Corporate Identity
• User Experience
• User Research
• Layout
• Graphic Design
• Branding & Identity
• Exacttarget
• Visual Communication
• Experience Design
• Salesforce Marketing Cloud
• Email Marketing
• Information Design
• Web Design
• Illustrator
• Service Design
• Communication Design
• Posters
• User Experience Design
• Concept Development
• Adobe Creative Suite
• Human Computer Interaction
• Indesign
• Logo Design
• Hci
• Creative Direction
• Design Thinking
• Art Direction
• User Interface Design
• Typography
• Illustration
• User-Centered Design