Melissa Nay
Director of Membership & Community Engagement @Choose Lansing
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WORK HISTORY
Director of Membership & Community Engagement @Choose Lansing
Lansing, MI, US
Develops and maintains relationships with the Bureau’s membership base to broaden membership for Choose Lansing. Fosters relationships between the Bureau and the private and non-profit sectors of the Greater Lansing region to further community connectivity and destination development- Manage 2 employees, the Membership & Visitor Services Coordinator and the Visitor Services Coordinator - Develops and implements member benefits, services, programs, and promotions for membership development- Coordinates Member & CTA events, including seminars, networking mixers, annual meetings & Holiday Showcase- Ensure diversity of membership to address the heritage and makeup of the Greater Lansing Community- Responsible for prospecting and maintaining the over 500 members of Choose Lansing- Manages the Certified Tourism Ambassador program\'s development and growth through recruitment efforts for continued enrollment, renewal activities, program promotion, and coordination of networking and educational events- Represents Choose Lansing at meetings sponsored by national, state, and local organizations related to membership and CTA.
EDUCATION
Kellogg Community College
General Studies
Michigan State University
Bachelor of Arts, Advertising
SKILLS
ABOUT MELISSA NAY
Vast experience in membership & media sales & all aspects of marketing, including over…
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