Melissa Nay

Director of Membership & Community Engagement and #LoveLansing advocate for the Greater Lansing Region.

Role
Director of Membership & Community Engagement at Choose Lansing
Location
East Lansing, MI, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Melissa Nay

Vast experience in membership & media sales & all aspects of marketing, including over…

Experience

  1. Director of Membership & Community Engagement

    Choose Lansing

    Sep 2018 — Present · Lansing, MI, US

    Develops and maintains relationships with the Bureau’s membership base to broaden membership for Choose Lansing. Fosters relationships between the Bureau and the private and non-profit sectors of the Greater Lansing region to further community connectivity and destination development- Manage 2 employees, the Membership & Visitor Services Coordinator and the Visitor Services Coordinator - Develops and implements member benefits, services, programs, and promotions for membership development- Coordinates Member & CTA events, including seminars, networking mixers, annual meetings & Holiday Showcase- Ensure diversity of membership to address the heritage and makeup of the Greater Lansing Community- Responsible for prospecting and maintaining the over 500 members of Choose Lansing- Manages the Certified Tourism Ambassador program\'s development and growth through recruitment efforts for continued enrollment, renewal activities, program promotion, and coordination of networking and educational events- Represents Choose Lansing at meetings sponsored by national, state, and local organizations related to membership and CTA.

Education

  • Kellogg Community College

    General Studies

    1995 — 1997

  • Michigan State University

    Bachelor of Arts, Advertising

    1997 — 1999

Skills

  • Online Marketing
  • Strategic Planning
  • Digital Media
  • Promotions
  • Graphic Design
  • Account Management
  • Sem
  • Event Planning
  • Time Management
  • Strategy
  • Salesforce.com
  • Mentoring
  • Coaching
  • Advertising
  • Fundraising
  • Marketing Strategy
  • Newspapers
  • Marketing Communications
  • Media Planning
  • Photoshop
  • Social Media
  • Adobe Creative Suite
  • Recruiting
  • Customer Service
  • Training
  • New Business Development
  • Public Relations
  • Indesign
  • Consultative Selling
  • Selling
  • Management
  • Sales Management
  • Sales Presentations
  • Social Networking
  • Social Media Marketing
  • Marketing
  • Public Speaking
  • Sales
  • Leadership
  • Digital Marketing

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Melissa Nay — Director of Membership & Community Engagement at Choose Lansing in East Lansing, MI, US | Unifers