Melissa Nay
Director of Membership & Community Engagement and #LoveLansing advocate for the Greater Lansing Region.
- Role
- Director of Membership & Community Engagement at Choose Lansing
- Location
- East Lansing, MI, US
- LinkedIn followers
- 500 followers
About Melissa Nay
Vast experience in membership & media sales & all aspects of marketing, including over…
Experience
Director of Membership & Community Engagement
Sep 2018 — Present · Lansing, MI, US
Develops and maintains relationships with the Bureau’s membership base to broaden membership for Choose Lansing. Fosters relationships between the Bureau and the private and non-profit sectors of the Greater Lansing region to further community connectivity and destination development- Manage 2 employees, the Membership & Visitor Services Coordinator and the Visitor Services Coordinator - Develops and implements member benefits, services, programs, and promotions for membership development- Coordinates Member & CTA events, including seminars, networking mixers, annual meetings & Holiday Showcase- Ensure diversity of membership to address the heritage and makeup of the Greater Lansing Community- Responsible for prospecting and maintaining the over 500 members of Choose Lansing- Manages the Certified Tourism Ambassador program\'s development and growth through recruitment efforts for continued enrollment, renewal activities, program promotion, and coordination of networking and educational events- Represents Choose Lansing at meetings sponsored by national, state, and local organizations related to membership and CTA.
Education
Kellogg Community College
General Studies
1995 — 1997
Michigan State University
Bachelor of Arts, Advertising
1997 — 1999
Skills
- Online Marketing
- Strategic Planning
- Digital Media
- Promotions
- Graphic Design
- Account Management
- Sem
- Event Planning
- Time Management
- Strategy
- Salesforce.com
- Mentoring
- Coaching
- Advertising
- Fundraising
- Marketing Strategy
- Newspapers
- Marketing Communications
- Media Planning
- Photoshop
- Social Media
- Adobe Creative Suite
- Recruiting
- Customer Service
- Training
- New Business Development
- Public Relations
- Indesign
- Consultative Selling
- Selling
- Management
- Sales Management
- Sales Presentations
- Social Networking
- Social Media Marketing
- Marketing
- Public Speaking
- Sales
- Leadership
- Digital Marketing
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