Melissa Singh
SVP, Account Director @McCann
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WORK HISTORY
SVP, Account Director @McCann
Lead high-visibility client accounts, including USPS and WillScot, driving enterprise-scale CRM, lifecycle marketing, and CX initiatives with data and MarTech at the core. Partner with stakeholders to translate insights into actionable outcomes that optimize client journeys, enhance loyalty, and drive measurable business results- Stabilized and strengthened client relationships, aligning teams across strategy, analytics, operations, and creative to secure renewals and maintain trust- Directed enterprise initiatives integrating MarTech, CRM, and data to improve operational efficiency and maximize ROI- Guided cross-functional teams to deliver complex campaigns and client activations, enhancing customer experiences and brand impact at scale.
EDUCATION
Farmingdale State College
Bachelor of Science - BS
St. John's University
Masters of Business Administration (MBA)
ABOUT MELISSA SINGH
I lead high-visibility client accounts and enterprise initiatives at the intersection of…
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