Melissa Sprague
Strategic Lending Leader | Driving Customer Loyalty & Revenue Growth at Citi | Product Management | Launch Expert | Digital Executive
- Role
- Senior Vice President, Ecm Lending Strategy at Citi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Melissa Sprague
Seasoned executive with deep expertise in developing and executing impactful strategies for existing customer lending at Citi. Proven track record of driving engagement, sales, and revenue growth through innovative product launches, data-driven marketing, and strategic partnerships.Key Skills: • Existing Customer Journeys & Communications• Marketing Strategy• Strategic Leadership• Customer Engagement• Data-Driven Marketing• Product Launches• Revenue Growth• Partnerships• Digital Marketing• Cross-Functional Collaboration• B2C Marketing• Mentorship• Creative Development• Project Management• Marketing Operations• Product Management• Content Strategy• Qualitative and Quantitative Research
Experience
Senior Vice President, Ecm Lending Strategy
Oct 2021 — Present · New York, NY, US
Direct communications strategy for digital and print channels for Citi Flex Pay. Build journey and define cross-channel marketing including creative and Salesforce Marketing Cloud. Partner with product team to evolve digital lending capabilities that will be customer centric in approach.
Education
University of Wisconsin-Madison
BS, Graphic Design; Minor Art History
Skills
- Integrated Marketing
- Advertising
- Marketing
- Creative Direction
- Marketing Strategy
- E-Commerce
- Digital Marketing
- Management
- Public Relations
- Digital Media
- Creative Strategy
- New Media
- Sales
- Magazines
- Social Media Marketing
- Product Management
- Publishing
- Brand Development
- Digital Strategy
- Email Marketing
- Crm
- Online Advertising
- Direct Mail
- Online Marketing
- Mobile Marketing
- Strategic Planning
- Marketing Research
- Marketing Communications
- Relationship Marketing
- Brand Management
- SEO
- Retail
- Content Strategy
- Credit Cards
- Mobile Applications
- Direct Marketing
- Photography
- Media Buying
- Media Planning
- Interactive Marketing
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