Melissa Merchant

Sales & Operations Executive: Strategic Planning • Revenue/Profit Growth • Customer Success • Employee Experience • Talent Management

Role
Regional Sales Director at Premium Retail Services
Location
Chapel Hill, NC, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Melissa Merchant

I am an agile sales and management leader driving revenue and market share in high velocity environments through customer-centric values and inspirational leadership. As an advocate for change during transitions, I provide clarity in vision and unity of mission that fostered team trust. Adept at analyzing forecasts, sales reporting, and market conditions to identify opportunities to fuel growth, sales, and profits while managing churn.Selected Career Contributions- Owned 1/3 of total distribution in company encompassing 2.3K locations and 5600 employees fueling billions of dollars in revenues. Expanded managed accounts as well as targeted distribution in Korean and Latino demographics- Raised 2024 door level performance, overachieved phone volume goals, and delivered home internet sales above forecasts. Provided SME to help agents make better business decisions and improve performance aligned with brand- Piloted first influencer campaign that greatly expanded brand awareness and sales. Worked with executive leadership and navigated red tape/regulations to move project forward- Led negotiations for exclusive multiyear contracts with partners ensuring payment and distribution growth. Outlined terms and specified investment in tools/technology updates to secure brand alignment over course of accounts- Revolutionized leadership and strengthened bench pioneering new professional development program. Upleveled talent curating programs to incorporate stronger business acumen and more purposeful communication- Headed National Multi-store Decoupling project working with Executive CVP sponsor, HR, operations, finance, and peer groups to redefine stores of the future and preserve top talent.Specialties: Servant Leadership, Sales Management, Cash/Inventory Control Management, Call Center Operations, Customer Service Management, Competitive Intelligence, Market Penetration, Budgeting/Forecasts, Training, Diversity & Inclusion, Community Events, Product Launches, Relationship Management, Coaching, Mergers & Acquisitions, Account Management, Business Develoopment, Customer Success, Trusted Advisor

Experience

  1. Regional Sales Director

    Premium Retail Services

    Jan 2026 — Present · US

Education

  • Bellevue University

    Coursework towards BS in Retail & Sales Management

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Melissa Merchant — Regional Sales Director at Premium Retail Services in Chapel Hill, NC, US | Unifers