Melissa S.

About Melissa S.

With over a decade of experience in digital marketing, I’m passionate about turning data into meaningful insights and strategies that drive real impact. I believe great marketing isn’t just about numbers, it’s about understanding people, anticipating needs, and creating seamless experiences that inspire action. As a self-starting lifelong learner, I thrive on uncovering new possibilities, solving complex problems, and continuously pushing the boundaries of what’s possible. My top CliftonStrengths - Restorative, Adaptability, Intellection, Empathy, and Consistency - shape how I approach challenges. I love digging deep to find solutions, thinking strategically while staying adaptable, and keeping people at the heart of every decision. Whether I’m fine-tuning marketing automation workflows or translating data into clear, actionable insights, my goal is always the same: to make the complex simple and turn insights into opportunities.I ensure seamless customer experience and efficient funnel management through journey automation and turning raw data into powerful stories that drive smart, strategic decisions. Leading high-impact projects from conception to execution, I help teams turn performance insights into meaningful next steps that fuel growth and long-term success. No matter the role, I build trust and forge strong relationships across teams with key partners to leverage technology and data, creating smarter, more effective marketing strategies that makes a real impact.

Experience

1. Email Marketing Lead

   Zaner-Bloser

   Apr 2025 — Present

   Spearheaded the strategic direction of the email marketing channel with a focus on innovation, optimization, and performance-driven experimentation- Designed scalable, evergreen campaigns and modernized email templates, enhancing efficiency and brand consistency- Oversaw subscriber growth and engagement strategies across platforms, including management of the email preference center and opt-in experiences- Delivered insightful, executive-level dashboards and reporting to inform key decisions across senior leadership- Collaborated cross-functionally to streamline CRM data hygiene, lead scoring models, and marketing automation workflows- Managed external freelance resources and budgets to support high-impact marketing automation initiatives.Leveraged consumer behavioral insights and trend analysis to shape forward-thinking customer journeys and digital marketing strategies.

Education

• Eastern Gateway Community College

  Associate of Science - AS, Information Technology

• Commonwealth University-Mansfield

  Bachelor of Arts - BA, Music Technology