Melissa McLain

About Melissa McLain

I\'m a catalyst for business growth and improvement - identifying and translating business needs into strategies that drive sales. Expert in conceptualizing innovative ideas, curating a network of strategic partners, developing ideas to drive profitable revenue, and building omni-channel strategies to enhance awareness, engagement, and conversions in the CPG and consumer electronic spaces. I have a robust marketing, sales, and business background and am passionate about intentional learning, managing, measuring, and driving results. I thrive in challenging the status quo, developing employees, and on cross-functional teams. I love delivering an amazing customer experience - and am obsessed with conversion, generating sales, and in the intersection of sales and marketing. I\'m a dot connector, continually raise the bar for myself and my team, and buoy others in turn.Skills: P&L management, team development, performance marketing, retail marketing, e-commerce

Experience

1. Sr Director, Marketing Operations

   Brother USA

   Nov 2023 — Present

   My goal as Sr. Director, Marketing Operations is to create, nurture and promote a culture and the capabilities that propel marketing effectiveness, efficiency, and governance. I manage the Customer Experience Center\'s: Processes, Financials, Performance, MarTech and Resources. In addition, I:Solidify marketing’s role and value propositionCreate benchmarks, visibility, objectivityEstablish a clear set of marketing principles + methods that are scalable and repeatableChampion the power of a goal-oriented strategic plan, rooted with a hypothesisVendor, agency, and tech stack (martech) management/relationsHarness collective expertise and future-proof talent

Education

• Mount Allison University

  Bachelors of Commerce, Marketing

• Centenary University

  MBA, Masters of Business Administration

Skills

• Product Launch
• Analytics
• Strategy
• Market Research
• Sales Management
• Email Marketing
• Advertising
• Forecasting
• Integrated Marketing
• Product Management
• Marketing Research
• B2b
• Marketing Communications
• Sales Operations
• Demand Forecasting
• Multi-Channel Marketing
• Product Development
• P&L Management
• Marketing
• Strategic Partnerships
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Marketing
• Trade Shows