Melissa McKean
Creative director and people leader with proven success managing multi-channel campaigns in the direct-to-consumer space.
- Role
- Vice President - Creative Director at JPMorganChase
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Melissa McKean
Creative marketing leader with over 15 years of experience across finance, CPG, health…
Experience
Vice President - Creative Director
Dec 2022 — Present
Lead creative strategy for Chase’s Consumer Bank team across six lines of business. • Manage a pool of writers and designers, assigning projects based on their unique skill set, strengths, and workload. • Produce integrated campaigns utilizing digital, print, and event channels. • Collaborate with cross-functional teams to ensure cohesive messaging and branding.• Work closely with strategy and key stakeholders to use data to produce strong campaigns that convert.
Education
Kent State University
Bachelor's Degree
Skills
- Online Marketing
- Search Engine Marketing (Sem)
- Sem
- Ppc
- E-Commerce
- Email Marketing
- Copywriting
- SEO
- Basic Photoshop
- Blogging
- Lead Generation
- Marketing Strategy
- Photoshop
- Social Media
- Pay Per Click (Ppc)
- Proofreading
- Search Engine Optimization (SEO)
- Social Networking
- Social Media Marketing
- Google Adwords
- Marketing
- Web Marketing
- Content Marketing
- Basic Html
- Information Architecture
- Online Advertising
- Wordpress
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