Melissa McHugh

About Melissa McHugh

I\'m a collaborative and creative individual with experience in visual marketing, graphic design, copywriting, photography, and meticulous editing skills. I have 8+ years of experience working in fast-paced industries, having performed (and managed) a variety of roles; from raw materials selection, copywriting, Shopify back end maintenance, email marketing campaigns, and even testing for end-user product functionality. I have traveled the U.S. teaching multi-day, in-person workshops to 50+ attendees, and I love sharing my knowledge or experiences with others. After working in a variety of industries—from creative design and retail to social media marketing and customer service—I can “wear many hats” and mold to a variety of roles and responsibilities with ease. You’re most likely to catch me sipping on coffee and wordsmithing or working on my Wacom tablet!

Experience

1. Marketing Coordinator

   LandDesign

   Aug 2024 — Present · Charlotte, NC, US

   Firm-wide Marketing Coordinator at LandDesign, driving content strategy and execution across external platforms in alignment with the firm’s digital strategy and communication goals. Leads key efforts related to conference experiences, project award submissions, branded merchandise ordering, and event collateral to support a consistent and engaging brand presence. Oversees development of marketing content including writing project case studies, fact sheets, and other narrative tools that highlight the firm’s design expertise as well as local and regional impact.Manages external communications, including social media copywriting and scheduling, digital marketing initiatives, graphic design, and long-term campaign execution. Builds strong relationships with design leaders to gather key project insights for crafting content tailored to target audiences. Additionally, supports internal communication through employee information management, content creation for internal forums, onboarding experience development, and assisting with nationwide photography coordination.SPECIAL PROJECTS:Vantage South End + River District Engineering GraphicsNation-wide Conference ExperienceBlog Content StrategyExternal Recruitment CampaignExternal Culture CampaignEmail marketingOnboarding for new hiresDigital Marketing projectsIntern Recruitment CampaignCivil Engineering Campaign

Education

• University of North Carolina at Charlotte

  Bachelor of Arts (B.A.)

  2012 — 2016

Skills

• Social Networking
• Social Media
• Facebook
• Twitter
• Advertising
• Marketing Communications
• Press Releases
• Digital Photography
• Google Docs
• Wordpress
• Microsoft Office
• Microsoft Word
• Powerpoint
• Microsoft Excel
• Prezi
• Graphics Layout
• Design
• Networking
• Journalism
• Copy Editing
• Event Planning
• Customer Service
• Retail