Melissa McConnell

About Melissa McConnell

Marketing Technology and Operations leader with 20 years of experience and enthusiasm in guiding marketing teams to digitally transform and create new opportunities for success. I excel at leading teams to solve complex challenges, surpass corporate objectives, and drive measurable outcomes. Personable and empathetic, I enjoy collaborating and building trusting relationships with stakeholders. Starting with the onset of email marketing tools, I grew my career during the marketing technology hyper growth era and know what it takes to create change and see success from technological investments. I am an award winning marketer who enjoys being a content thought leader and presenter on a variety of modern marketing topics.Strengths and experience include leadership and strategy, marketing operations & technology, customer lifecycle marketing, customer experience, digital marketing & demand generation, lead management, data quality and management, agile marketing, sales enablement, reporting and analytics, system integrations and implementations, facilitation and program/project management.

Experience

1. Senior Director, Marketing Technology

   Red Hat

   Jun 2025 — Present · Atlanta, GA, US

Education

• Georgia State University

  Journalism, Public Relations, Spanish

  2000 — 2003

Skills

• Product Marketing
• Integrated Marketing
• Strategic Partnerships
• Campaigns
• Data Management
• Crm
• B2b Marketing
• B2b
• Marketing Strategy
• Management
• Enterprise Software
• Sales Operations
• Cloud Computing
• Lead Management
• Salesforce.com
• Sales Enablement
• Marketing
• Database Marketing
• Analytics
• Multi-Channel Marketing
• Eloqua
• Online Marketing
• Marketing Operations
• Marketing Communications
• Lead Scoring
• Go-to-Market Strategy
• Demand Generation
• Campaign Management
• Customer Relationship Management (Crm)
• Leadership
• Saas
• Program Management
• Email Marketing
• Business Development
• Lead Generation
• Marketing Automation
• Sales Process