Melissa McCleary Daniels

WORK HISTORY

EDUCATION

ABOUT MELISSA MCCLEARY DANIELS

Melissa is an integrated marketing, media, and custom content professional whose background consists of strategizing, managing, and executing multi-million dollar entertainment investments for Fortune 500 Brands. While at Medium-Levity in Los Angeles, she led efforts for multiple branded entertainment programs—including Mountain Dew’s DEWmocracy in partnership with MTV Networks and the Nestlé Butterfinger Coast-to-Coast Comedy Tour with the World-Famous IMPROV comedy club chain. More notably, she helped to execute the content strategy and development for the Pepsi Refresh Project, which resulted in the creation of over 300 pieces of custom broadcast, digital and social media content with several media partners, including NBC Universal, ABC Unlimited, and MTV Networks. After the success of the Pepsi Refresh Project, Melissa was tapped to help launch a new branded entertainment and custom content division at Omnicom, known as The Content Collective—where she spearheaded several custom media partnership programs for brand clients, including Starbucks Frappuccino, Tropicana, Trop50, SoBe, and Mountain Dew. In 2011, Melissa also supported Pepsi to implement elements of their $60MM investment of The X Factor on FOX. In 2012, Melissa took a “gap year” to backpack across Europe. Upon her return, she joined Teach for America—an organization devoted to providing excellent and equitable education to students in low-income communities. She taught for four years in Tulsa, Oklahoma, and received a Master\'s Degree in Leadership Administration from the University of Oklahoma, before moving to Dallas. Once in Dallas, Melissa returned to her roots in marketing—and found a home at The Marketing Arm. In her five years at TMA, Melissa led the successful execution of several 360 consumer engagement programs for Frito-Lay brands—including Doritos, Smartfood, and the FL Permissible Portfolio—as well as various 360 programs for Papa Murphy\'s take \'n\' bake pizza. Melissa recently moved to Denver, where she\'s thrilled to have joined the award-winning full-service marketing and advertising agency, Motive—where she\'ll once again be working on PepsiCo beverages, including Mtn Dew, Rockstar Energy, and Starry—as the Associate Account Director. Professional experience aside, Melissa’s greatest accomplishments include her twin toddlers—Liam & Wyatt—and beating an extremely rare cancer that was found during their birth.