Melissa Marcelletti

About Melissa Marcelletti

Data-driven digital marketing, analytics, and PR expert with 15+ years experience. Marketing leader and data storyteller with agency and in-house experience working directly with top executives from global Fortune 500 companies. Leader of the strategic development, implementation, analysis, and optimization of successful GTM and in-market campaigns. Advocate for utilizing data to make smart, data-informed marketing and business decisions. Creator of innovative analytics and creative marketing solutions using data integration, attribution, forecasting, testing, automation, and creativity. Team builder of analytics, data management, e-commerce, marketing automation, paid media and digital strategy experts. Developer of measurement frameworks to tie PR and marketing performance goals directly to overall business goals and objectives. Creative presenter of performance insights and strategic recommendations, custom interactive dashboards, and marketing goal tracking. Creator of marketing and sales dashboards using multiple data sources and a variety of data visualization and management tools. Hard Skills:Website, Analytics, SEO: Google Analytics (certification), Adobe Analytics (Business Practitioner Certification), Google Tag Manager, Adobe Target, Adobe AEM (Business Practitioner Certification), SEMrush (content and technical certifications), ScreamingFrog, Moz Pro, Google Search Console, Google Trends, Keyword FinderPR, Organic and Paid Marketing: Meltwater, Sprout, Google Ads, Bing Ads, Facebook Ads, X (Twitter) Ads, LinkedIn Ads, YouTube Ads, SnapChat Ads, TikTok Ads, Target Criteo, WalMart, Amazon DSP, Display, YouTube, and NativeMarketing Automation and CRM: Hubspot, Salesforce Marketing Cloud, Adobe Target, MailChimp, Salesforce Pardot, Marketo, Constant ContactData Analysis + Management: SQL, R (Harvard professional certification), Tableau, Sisense, Mitto/Zuar, Domo, PostGreSQL, Microsoft Power Automate, APIs, SupermetricsSoft Skills: Communication: Powerpoint Presentations, Public Speaking, Leadership Presentations, Panelist and Speaker at Marketing Events, Team Building Exercises, Cross-Functional Team Meetings, Company-wide PresentationsLeadership: Strategic Thinker, Team Player, Passionate, Motivated, Data-driven, Team Creation, Team Building, Management, Performance Reports, Budget Management, Employee Advocate

Experience

1. Impact and Analytics Leader for Verizon Polaris Engagement

   Bounteous

   Apr 2024 — Present · US

   Lead a global team of analysts to develop measurement frameworks, website tagging and tracking, Adobe Analytics and Tableau dashboards, in depth website experience analysis, and impact reports for Verizon Business- Collaborate with US and India team members to tell comprehensive data stories to develop new features and measure post-launch performance.

Education

• The Citadel

  Master of Business Administration (M.B.A.), Business Administration and Marketing

  2008 — 2009

• Harvard University

  Data Science Professional Certicate, Data Science

  2019 — 2024

• University of South Carolina

  Bachelors, Public Relations, Speech Communications

  2004 — 2008

Skills

• Google Adwords
• E-Commerce Optimization
• Html
• Public Speaking
• Public Relations
• Media Relations
• Marketing Strategy
• Adobe Analytics
• E-Commerce
• Metadata Management
• Online Marketing
• Advertising
• Website Redesign
• Website Copy
• Press Release Creation
• Magento
• Press Releases
• Web Design
• Product Development
• Search Engine Optimization (SEO)
• Microsoft Office
• Social Media Marketing
• Marketing Research
• Google Analytics
• Website Management
• Account Management
• Data Analysis
• Product Design
• Google Docs
• E-Commerce SEO
• Brand Development
• Management
• Product Marketing
• Marketing Communications
• Marketing Roi
• Social Media
• Webmaster Services
• Marketing
• Online Marketing Analysis
• Website Promotion