Melissa Maida

About Melissa Maida

As a veteran marketer with over 15 years driving measurable and impactful business…

Experience

1. Leader of Global Demand & Digital Marketing

   Rockwell Automation

   Sep 2023 — Present

   As the Head of Global Demand Generation and Digital Marketing at Rockwell, I lead a dynamic team responsible for shaping our company\'s demand and digital marketing strategies and initiatives on a global scale. In this pivotal role, my responsibilities include: • Strategic Leadership: Crafting and executing innovative marketing strategies that target both the U.S. and international markets. These strategies are tailored to capture market share, enhance the customer\'s buying journey, and drive revenue growth. • Account-Based Marketing (ABM): Spearheading ABM programs that cultivate strong client relationships, focusing on personalized marketing efforts that yield exceptional results. • Digital Excellence: Harnessing the power of always-on digital marketing to connect with our audience effectively. We leverage cutting-edge technologies, data analytics, and marketing automation to stay ahead of the curve in a rapidly evolving digital landscape. • Team Development: Nurturing a high-performing international team that thrives on innovation, collaboration, and continuous improvement. I empower my team members to take ownership of their roles, fostering a culture of creativity and excellence. • Revenue Growth: Aligning marketing efforts with tangible business outcomes. My team and I are dedicated to driving revenue growth and delivering measurable results that directly impact Rockwell\'s bottom line.

Skills

• Social Media
• Pay Per Click (Ppc)
• Search Engine Optimization (SEO)
• Digital Marketing
• Online Marketing
• Marketing Communications
• Email Marketing
• Google Adwords
• Search Engine Marketing (Sem)
• Marketing
• B2b
• Account Management
• SEO
• Ppc
• Marketing Strategy
• Google Analytics
• Web Analytics
• Advertising
• Integrated Marketing
• Direct Mail