Melissa W.

Sr Director, On-premise Market Execution @Constellation Brands

Atlanta, GA, US

Promoted and relocated to direct the regional execution teams focused on supporting the development and execution of the on-premise business plans, key sales priorities, and overarching channel strategies at the local market level in 34 states for a producer of some of the world\'s most iconic beer, wine, and spirits brands.• Provide leadership and direction to six direct reports (3 Draft Managers and 3 Regional Development Market Execution Managers) and a total of 37 On-Premise Market Execution Sr. Managers and Sr. Specialists within three business units (SEBU, CBU, EBU) covering 34 states and generating 57% of the overall On-Premise business in the U.S.• Manage local market execution supporting the development and delivery of local business plans in coordination with the distributor management teams driving increased distribution and availability of the beer portfolio across markets.• Drive on-premise execution and sales growth through effective business planning, coordination with national and key account colleagues, retail execution oversight, customer relationship management, people leadership, and budget management.• Managed generation of $600 million in net sales (FY25 ending Feb. 2025) and administered an annual team budget of $9.9 million.• Consistently meet and exceed sales and distribution goals; ended FY25 with sales of 26.7 million cases,+4% vs. PY; Spring FY25 107% to plan +29K PODs; Fall FY25 103% to plan + 12K PODs; Spring FY26 105% to plan + 16k PODs.• Collaborate with trade marketing and brand marketing on programs and initiatives to drive velocity as well as brand awareness within major DMAs.• Led team through a complete restructuring of the on-premise division and go to market strategy in 2024; restructured territories and market coverage and created new departments dedicated to consumer insights and activations, draft, and data analysis.

Constellation Brands

Year-Long Advancing Women Leadership (AWL) Program (2018 and 2020)

University of West Georgia

Bachelor of Science - BS, Business Administration

Harvard Business Publishing Corporate Learning

16-Week Constellation Brands New Leader Program