Melissa L.

About Melissa L.

I’m a strategic fundraising and systems leader with over 20 years of experience driving revenue and engagement across nonprofit, healthcare, and grassroots fundraising landscapes. I specialize in building and optimizing CRM systems (Salesforce + CRM Analytics), crafting analytics for donor journeys, and driving personalized digital communications through several tools in a data driven manner.At St. Baldrick’s Foundation, I’ve contributed to over $1M in grassroots fundraising as a Hero Fund owner and core committee member of one of the top 10 P2P events worldwide. Internally, I’ve led the redesign of Salesforce architecture, built donor, volunteer and executive dashboards, implemented donor segmentation logic, and worked with multidisciplinary teams to launched integrations with tools like FreeWill and Double the Donation to enhance engagement and operational efficiency.My leadership bridges the strategic and the technical—equipping executive teams with the insights they need to fundraise smarter while enhancing donor relationships at every level.I’m passionate about mission-driven work, inclusive access to opportunity, and building scalable systems that turn donor intent into action.

Experience

1. Business Systems Analyst

   St. Baldrick\'s Foundation

   Mar 2021 — Present

   Led redesign of Salesforce CRM and CRM Analytics to support revenue growth, executive-level donor tracking, and segmentation.Built and maintained dashboards to monitor recurring gift behaviors, executive prospecting, and mid-level donor movement.Created communication segments and suppression logic for MailChimp campaigns; supported transition planning to HubSpot with Salesforce integration.Integrated donor tools (RingCentral, FreeWill, Double the Donation) to automate stewardship and increase planned giving.Partnered cross-functionally with Development, Communications, and Operations teams to align systems and workflows with strategic fundraising goals.

Education

• University of Michigan - Stephen M. Ross School of Business

  Chief Data and AI Officer Program, Data and AI

• Project Management Institute

  Certified Disciplined Agile Scrum Master (DASM)

• The International Center for Reiki Training - Registered Member Reiki Master

  Usui/ Holy Fire Reiki Master Certificate, Reiki Therapy

  2018 — 2018

• Trailhead by Salesforce

  Certificate, Donor Management with Nonprofit Success Pack

• University of Michigan

  Certification, Lean Six Sigma Black Belt

  2017 — 2018

• United Local High School

  High School Diploma

  1989 — 1993

• Malone University

  Bachelor, Business Management

  2009

• Kent State University

  Associate, Radiologic Science

  1993 — 1996

• Kent State University- The Corporate Center for Professional Development

  Lean Six Sigma Green Belt, Lean Six Sigma

  2016 — 2016

• Kent State University

  Public Health

  2009 — 2010

Skills

• Creative Development
• Emr
• Hipaa
• Project Implementation
• Patient Safety
• Meditech
• Public Relations
• Public Health
• Change Management
• Radiology
• Business Process Improvement
• Project Management
• Team Building
• Management
• Critical Thinking
• Wound Care
• Health Education
• Lean Six Sigma
• Innovation
• Healthcare Management
• Physicians
• Start-Ups
• Creative Direction
• Writing
• Public Speaking
• Inpatient
• Healthcare Information Technology (Hit)
• Clinical Research
• Ehr
• Imaging
• Healthcare Information Technology
• Business Management
• Medicine
• Digital Imaging
• Physician Relations
• Social Media Marketing
• Medical Education
• Marketing
• Microsoft Office
• Project Finance