Melissa King

About Melissa King

I’m a collaborative and customer-obsessed Digital Product Manager and Implementation Leader with 15+ years of experience driving innovation at the intersection of healthcare and retail. From leading enterprise e-commerce implementations to optimizing digital pharmacy platforms, I thrive in transforming complexity into clarity—and ideas into scalable solutions.I’ve led the charge on multi-year transformations, including launching Salesforce Commerce Cloud for Humana’s digital pharmacy and delivering personalized, data-driven experiences that directly impact customer retention and business growth. I bring a unique blend of strategic thinking, cross-functional leadership, and hands-on execution across the product lifecycle.What sets me apart?• A knack for building strong relationships across business, tech, and design• A deep understanding of platform capabilities and how to unlock value quickly• A passion for developing teams, scaling operational models, and optimizing for the user journeyLet’s connect if you’re looking for someone who can drive digital product success—without losing sight of the humans behind the tech.

Experience

1. Lead Product Manager - Centerwellpharmacy Com

   Humana

   Jun 2021 — Present

   Spearheaded the activation of Salesforce Commerce Cloud Business Manager to modernize the digital pharmacy experience. • Developed and executed product roadmaps, incorporating personalization, merchandising, content strategy, and A/B testing tools. • Partnered with IT to integrate APIs and support mobile app development using React Native and Salesforce APIs. • Led Salesforce Marketing Cloud integration to drive customer retention through automated campaigns, generating $800K in Rx/OTC orders. • Championed platform enhancements and agile delivery for CMS-mandated program updates, site health, and UX improvements. • Facilitated cross-functional collaboration between engineering, digital, and business stakeholders to optimize platform capabilities.

Education

• Georgetown College

  Bachelor of Arts, Communications and Psychology

Skills

• Marketing
• Agile Project Management
• Digital Media
• Digital Strategy
• Marketing Communications
• Facebook
• Advertising
• Small Business Marketing
• Management
• Team Building
• Social Networking
• Social Media Marketing
• Direct Marketing
• Graphic Design
• Interactive Marketing
• Web Development
• Strategy
• Project Management
• Online Marketing
• Social Media
• Integrated Marketing
• New Media
• Enterprise Marketing
• Content Management Systems (Cms)
• Cms
• Content Management
• Leadership
• Digital Marketing
• Analytics
• Public Relations
• Internal Communications
• Email Marketing
• Web Design
• Html
• Online Advertising
• Brand Management
• Cross-Functional Team Leadership
• Content Strategy
• Training
• Marketing Strategy