Melissa Lindsley

About Melissa Lindsley

Melissa is the Marketing Director for the American Galvanizers Association (AGA) after two promotions within the organization since 2005. She develops the marketing initiatives of the AGA and is recognized as a leading voice for the hot-dip galvanized steel industry in North America. Melissa educates architects, engineers, fabricators, owners, and other specifiers about the technical aspects and benefits of hot-dip galvanizing. Melissa develops revolving three-year Strategic Marketing Plans for the Association to increase the market penetration of hot-dip galvanizing to existing and emerging markets. To date she has achieved more than 80% of the targeted goals, even when fighting industry and/or economic recessions in 20••••10. Melissa has authored and teaches ThinkZinc, a series of Sales/Marketing courses, to member personnel to educate them on the uses, competition, process, technical aspects, and benefits of hot-dip galvanizing. She is a strong leader of the AGA marketing team and advocate of the industry. Melissa answers technical and application questions, while in the office and on the road at various industry tradeshows and writes various AGA publications, editorials for industry magazines, and features in AGA newsletters. Melissa excels at the following: Leadership - budget, personnel, and program managementEvent Management and Coordination Industry/Trade Association MarketingWritten and verbal communication, including public speaking

Experience

1. Executive Director

   American Galvanizers Association

   Oct 2020 — Present · Denver, CO, US

   Under the guidance of the Board of Directors, Meissa represents the association membership and leads the AGA Staff to enhance and expand the use of hot-dip galvanized steel in existing and emerging markets.

Education

• The University of Kansas

  Bachelor of Science (BS), Journalism

• The University of Kansas

  BS in Journalism, Strategic Communications

  2000 — 2003

Skills

• Market Research
• Presentations
• Emarketer
• Advertising Management
• New Business Development
• Social Media Marketing
• Networking
• Press Releases
• Adobe Creative Suite
• Development of Promotional Materials
• Marketing Management
• Management
• Email Marketing
• Marketing Strategy
• Marketing
• Budgets
• Leadership
• Strategic Planning
• Budgeting
• Online Marketing
• Social Media
• Trade Shows
• Business Development
• Newsletters