Melissa Lefort
Senior Solutions Architect (Adobe) @VERB Interactive
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WORK HISTORY
Senior Solutions Architect (Adobe) @VERB Interactive
Architected and delivered scalable AEM Cloud solutions for enterprise clients, driving digital transformation across marketing, booking, and loyalty platforms • Led end-to-end solution design, including content architecture, omnichannel strategy, and headless delivery using AEM content fragments and GraphQL • Partnered with business, design, and engineering to align implementation with platform best practices and future growthKey Projects:Royal Caribbean – CruisingPower Modernization • Led the transition from a 20+ year legacy platform to a headless AEM Cloud architecture supporting 60+ microsites and content fragments • Built a multilingual content system with a custom i18n key-value translation model and locale-aware API • Integrated a bespoke SaaS middleware layer to serve multiple microservices and booking engines via a unified endpoint • Authored GraphQL queries, content models, and enablement documentation; led cross-team training and stakeholder comms
EDUCATION
Nova Scotia Community College - NSCC
Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT MELISSA LEFORT
I design AEM ecosystems that do more than manage content — they drive growth, enable personalization at scale, and connect every touchpoint across the enterprise.From brand experiences and agent platforms to booking engines and internal apps, I build systems that are integrated, intelligent, and made for scale. I bridge business strategy and engineering execution — translating ideas into architecture that works, and ensuring every team, from marketers to developers, can move fast with clarity.AEM Cloud | Headless Delivery | Omnichannel Content Strategy | Business System Integration | CRO & Personalization | Authoring & Marketing Enablement | AI & Automation
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