Melissa Lefort

Senior Solutions Architect (Adobe) @VERB Interactive

Halifax, NS, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2025 — Present

Senior Solutions Architect (Adobe) @VERB Interactive

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Architected and delivered scalable AEM Cloud solutions for enterprise clients, driving digital transformation across marketing, booking, and loyalty platforms • Led end-to-end solution design, including content architecture, omnichannel strategy, and headless delivery using AEM content fragments and GraphQL • Partnered with business, design, and engineering to align implementation with platform best practices and future growthKey Projects:Royal Caribbean – CruisingPower Modernization • Led the transition from a 20+ year legacy platform to a headless AEM Cloud architecture supporting 60+ microsites and content fragments • Built a multilingual content system with a custom i18n key-value translation model and locale-aware API • Integrated a bespoke SaaS middleware layer to serve multiple microservices and booking engines via a unified endpoint • Authored GraphQL queries, content models, and enablement documentation; led cross-team training and stakeholder comms

EDUCATION

N/A

Nova Scotia Community College - NSCC

Business, Management, Marketing, and Related Support Services

SKILLS

Google Webmaster ToolsPublic RelationsReputation ManagementOnline Reputation ManagementGoogle Ad PlannerLeadershipMarketing ManagementGoogle AnalyticsPrint BrokeringPhotoshopEvent ManagementOperations ManagementAdvertisingSEOWordpressOnline MarketingLocal SearchOnline ResearchSocial Media MarketingMarketing StrategySocial MediaSocial Networking

ABOUT MELISSA LEFORT

I design AEM ecosystems that do more than manage content — they drive growth, enable personalization at scale, and connect every touchpoint across the enterprise.From brand experiences and agent platforms to booking engines and internal apps, I build systems that are integrated, intelligent, and made for scale. I bridge business strategy and engineering execution — translating ideas into architecture that works, and ensuring every team, from marketers to developers, can move fast with clarity.AEM Cloud | Headless Delivery | Omnichannel Content Strategy | Business System Integration | CRO & Personalization | Authoring & Marketing Enablement | AI & Automation

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Melissa Lefort — Senior Solutions Architect (Adobe) at VERB Interactive in Halifax, NS, CA | Unifers