Melissa Lee
Advocacy & Influence Director, Europe @L'Oréal
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WORK HISTORY
Advocacy & Influence Director, Europe @L'Oréal
Reporting into the Chief Digital & Marketing Officer Europe Zone (Multi-division), i lead thought leadership as well as drive continuous acceleration and business transformation via shaping the future of how our teams win at Consumer Advocacy, Influence Marketing, Creator Economies and emerging media trends. The key areas are Owned, Earned, New Media, Web3 - Brand advocacy, influencer marketing and the Creator Economy - Social Commerce, Social, Content and Community Activation - Consumer Advocacy, UGC and Ratings and Reviews Innovation - Open Innovation and Digital Transformation - Acceleration of data and machine-learning capabilities in Advocacy - Partnerships with the tech ecosystem and mentorship and acceleration of tech startups in Europe
SKILLS
ABOUT MELISSA LEE
Passionate about making a difference, I believe in - building businesses for social…
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