Melissa Lee

About Melissa Lee

Data-driven Marketing Director focused on strengthening brand positioning, modernizing marketing operations, and building scalable MarTech ecosystems that drive measurable revenue growth. I specialize in aligning brand, digital, and commerce strategies to improve performance, operational efficiency, and ROI across complex, multi-brand environments.My work sits at the intersection of strategy, systems, and execution, helping organizations move from fragmented marketing efforts to connected, performance-driven growth engines.Core Focus Areas: Brand & Market Positioning - Strengthening brand clarity and competitive presenceMarketing Operations & Strategy - Building scalable systems that improve execution disciplineMartech & Infrastructure Alignment - Designing and integrating marketing technology for efficiency and visibilityRevenue Alignment - Connecting marketing performance to measurable business outcomesCore Competencies:• AI Automation, Marketing Intelligence & Workflow Optimization• MarTech Strategy & Stack Architecture• Adobe Creative Cloud (Ps, Id, Ai, Pr)• DAM Strategy & Governance• PIM Management (Salsify & Syndigo)• CRM Management (HubSpot, Salesforce, Custom Platforms)• ERP Systems (NetSuite)• Task Management Systems (Click Up, Asana, Jira, Trello)• Web Development, eCommerce & Digital Experience Management• Web CMS Platforms (Adobe Commerce/Magento, Shopify, WordPress)• Email Marketing Automation (Klaviyo, Mailchimp, Constant Contact)• SEO, SEM & GEO Optimization• Google Ads, PLA & Keyword Advertising• Paid Social Advertising & Audience Development• Marketing Analytics & Data Visualization (GA4, Google Search Console, Looker Studio)• Budgeting, Forecasting & P&L Management• Vendor & Agency Management• Trade Show & Event Marketing Strategy• Brand Development & Storytelling• Lead Generation, Demand Generation & Sales Funnel Optimization• Customer Journey Mapping & Personalization• Omnichannel Demand Generation

Experience

1. Marketing Director

   Crestview Collection

   Oct 2020 — Present

   Data-driven Marketing Director leading omnichannel strategy, marketing technology, and revenue growth initiatives across multiple brands. Known for aligning brand, digital, and commerce strategies to improve performance, scalability, and ROI.• Lead integrated marketing strategy across three subsidiary brands• Drive MarTech roadmap spanning PIM, DAM, CMS, CRM, and analytics ecosystem• Build and manage strategic vendor and agency partnerships• Identify market trends and expansion opportunities to fuel growth• Own marketing budgets and P&L accountability across initiatives• Maintained and enhanced brand strategy and standards• Execute integrated campaigns across digital, email, paid media, and social• Elevate brand standards and content strategy across channels• Oversee web development and full-funnel SEO/SEM/GEO performance strategy• Implement KPI frameworks and executive dashboards to measure ROI• Optimize digital merchandising and conversion across PDP/PLP• Architected & implemented enterprise MarTech stack for scalable, data-driven growth• Directed large-scale trade show strategy, execution, and advertising programs• Develop high-performing teams through coaching and mentorship• Drive content strategy and creative direction across channels

Education

• Florence University of Arts

  Photography and Publication

• Lindenwood University

  MA in Communication, Emphasis on Multi Media Marketing

• Rockwood Summit HS

  High School Diploma, General Studies

• Robert Morris University

  BAS, Graphic Design

Skills

• Css
• Adobe Bridge
• Adobe Camera Raw
• Image Manipulation
• Dlsr Cameras and Lighting Equipment
• Social Media Marketing
• Layout
• Corporate Branding
• Mac and Pc Platforms
• Mac
• Event Planning
• Typography
• Adobe Dreamweaver
• Wordpress
• Lightroom
• Adobe Flash
• Web Design
• Illustration
• Image Editing
• Photography
• Magazine Design
• Dreamweaver
• Illustrator
• Social Media
• Digital Photography
• Animation
• Creative Writing
• Catalogs
• Graphics
• Adobe Acrobat
• Portrait Photography
• Photoshop
• Advertising
• Visual Communication
• Adobe Creative Suite
• Logo Design
• Microsoft Office
• Customer Service
• Html
• Adobe Illustrator