Melissa Latchford
Marketing Leader
- Role
- Division Marketing Lead at Factoryxt
- Location
- La Habra, CA, US
- LinkedIn followers
- 500 followers
About Melissa Latchford
I’m a marketing leader with over 20 years in marketing and advertising, who loves creating campaigns that connect with people and deliver results. I’ve worked across B2C retail, B2B, e-commerce, and cable media account work, leading everything from TV commercials and fully integrated campaigns to content strategies, product launches, and community-driven events.What I enjoy most is blending data and creativity- using insights to shape strategy and storytelling to keep it memorable. I’ve built and guided teams, launched new systems, and helped brands grow while keeping the focus on what matters: impact and connection. I believe great marketing is both strategic and human. It should move numbers, but also connect people and make their lives better.
Experience
Division Marketing Lead
Oct 2025 — Present · Santa Fe Springs, CA, US
Education
Fullerton College
Business Administration and Management, General
Skills
- Project Coordination
- Product Launch
- Media Planning
- Social Media
- Political Risk Analysis
- Compliance
- Sales Support
- Cold Calling
- Research
- Management
- Direct Marketing
- Advertising
- Training
- Teamwork
- Team Building
- Sales Operations
- Strategy
- Analytics
- Digital Media
- Team Leadership
- Media Buying
- Sales
- Microsoft Office
- Leadership
- B2b
- Advertising Sales
- Account Management
- Marketing Communications
- New Business Development
- Negotiation
- Online Marketing
- Marketing
- Market Research
- Online Advertising
- Digital Marketing
- Social Networking
- Marketing Strategy
- Potlucks
- Magento
- Doubleclick for Publishers (Dfp)
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