Melissa Powers

About Melissa Powers

I am a consumer-minded strategic marketer accomplished in developing integrated marketing plans that drive business growth & brand affinity. I believe that a great brand marketing strategy is built on insights and gut instinct. I like to use research to validate guest perceptions of a brand or product and from there, set out to find the ownable space in the market that solves those consumer needs. Once you have that, you can co-create powerful breakthrough campaigns with partners that relate to your target audience. I understand the value of personalized communications and strongly believe that being able to communicate unique messages to different audience sets that all ladder back to a brand\'s core proposition is critical in today\'s fast-evolving digital marketing age. I enjoy staying up to date on digital marketing best practices, even though they change daily. As a marketing leader, I know how to build highly-productive teams and love fostering cross-functional collaboration because of how fundamentally important I believe it is to any organization. I have lots of experience establishing processes and controls during periods of change and growth having shepherded teams through company sales as well as COVID, and believe adaptability to be one of my strongest skillsets. I like to lead by example, and am dedicated to growing those around me.I never want to stop learning, and never want to stop passing on what I have learned, and would love to connect! Expertise:AdvertisingAgency ManagementBrand MarketingBrief DevelopmentBudget ManagementCalendar PlanningConsumer InsightsCOVID PlanningCustomer ExperienceDigital Media (Programmatic, Social, Email, Display)Franchisee ManagementIntegrated MarketingLocal MarketingMarketing StrategyNew Market ExpansionsPartnership Marketing & ActivationsPeople ManagementProduct InnovationPromotionsRFP\'sSports MarketingStrategic PlanningTraditional Media (TV, Radio, Print, OOH)

Experience

1. Vice President Marketing

   Dave & Buster's Inc.

   Dec 2025 — Present

Education

• SMU Cox School of Business

  Bachelor’s Degree, Marketing

Skills

• Corporate Communications
• Event Management
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Event Planning
• Marketing
• Marketing Communications
• Facebook
• Social Media
• Press Releases
• Microsoft Office
• Sponsorship
• Advertising
• Public Relations