Melissa Kortovich

About Melissa Kortovich

Leveraging her expertise in account management, operations, media, and technology, MELISSA KORTOVICH is refining the (un)Common Logic sales playbook to grow and scale her team, improve sales performance, and strengthen relationships. She focuses on creating massive business value for progressive B2B companies and is part of a dynamic, winning culture that puts people first and prioritizes client experience. Brands seeking to deploy top-tier digital marketing strategies to identify and capitalize on growth opportunities gain a trusted partner in Melissa and a stakeholder in their long-term success. Throughout her career, Melissa has supported the sales operations of the organizations she has worked for, successfully managed complex projects, and contributed significantly to top-line growth. She is an accomplished cross-functional collaborator who can communicate a compelling vision for each client, build consensus, and keep internal teams aligned, involved, and engaged. Clients, colleagues, and stakeholders attest to her humility, positive, can-do attitude, giving nature, and ability to motivate and inspire. UNIQUE VALUE PROPOSITIONData-driven, future-focused, and well-versed in all business areas, Melissa is keenly attuned to the marketing ecosystem, able to identify client pain points, judiciously assess benefits and risks, and deliver the most effective solution. Her leadership skills and philosophy of continuous improvement, honed from early managerial roles, have shaped the unique perspective and holistic, consultative approach she brings to Uncommon Logic. CORE COMPETENCIESSales Leadership | Team Building | Account Management | Territory Management | Product Development | Client Relations | Talent Acquisition & Development | Process Improvement | Project Management | Strategic Planning | Inventory Planning | Data Analytics | Written & Oral Communication Skills | Ad Campaigns CONNECTION PREFERENCESMelissa is interested in connecting with owners of midmarket companies (particularly B2B Saas), CMOs, marketing managers, sales leaders, and executive leaders at tech, niche, and e-commerce firms.To discuss your digital marketing challenge in confidence or learn about growth opportunities at Uncommon Logic, please reach Melissa via LinkedIn DM or at m••••••••@uncommonlogic.com.

Experience

1. Sales Manager

   Un Common Logic

   Nov 2021 — Present · Austin, TX, US

   Hailed as “Not a Typical Digital Marketing Agency,” (Un)Common Logic relentlessly investigates data to find the surprising facts that can solve a brand’s most challenging problems. The Austin, Texas-based agency serves its clients in the critical areas of search engine optimization (SEO), paid media services, conversion rate optimization (CRO), and analytics. The agency’s sister division, Unfair Advantage, partners with startups and small businesses new to digital marketing or wanting to accelerate growth. In this role, Melissa is the agency’s face of sales and part of the leadership team. In addition to overseeing the day-to-day sales operations of the agency, she is the point of entry for all (Un)Common Logic clients and liaison to the operations team that handles outcome management for each engagement. Additionally, Melissa is responsible for talent acquisition and development to pace the agency’s growth. She also represents the agency at industry events, trade shows, and meetings. COMPETITIVE ADVANTAGEBrands retain (Un)Common Logic when they are unsatisfied with the performance of their current service provider, not receiving the quality of feedback, insights, or analysis that drives results, migrating a sizable component of their tech stack, or adjusting to a leadership change and seek a fresh perspective.To discuss your digital marketing challenge in confidence or learn about growth opportunities at Uncommon Logic, please reach Melissa via LinkedIn DM or at m••••••••@uncommonlogic.com

Skills

• Integrated Marketing
• Media Planning
• Digital Marketing
• Advertising Sales
• Digital Media
• Advertising