Melissa Kersten
Locum Tenens Manager Nursing & Allied Sales Manager @CrossMed Healthcare Staffing
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WORK HISTORY
Locum Tenens Manager Nursing & Allied Sales Manager @CrossMed Healthcare Staffing
Omaha, NE, US
Provide strategic leadership across multiple healthcare staffing divisions, directing sales, recruiting operations, and performance enablement initiatives to drive growth and operational excellence. Partner with executive leadership to establish long-term goals, strengthen team performance, and position CrossMed as a leading healthcare staffing organization.• Designed and launched a 90-day recruiter training program, onboarding and developing 50+ recruiters in sourcing, client management, compliance, and sales strategy.• Led a high-performing sales team of 12–15 recruiters, increasing active traveler headcount by 20 within the first quarter.• Developed company-wide sales KPIs, performance benchmarks, and ramp models, aligning recruiter metrics with corporate growth objectives and accountability standards.• Delivered ongoing training and continuing education programs focused on communication, consultative selling, and data-driven performance management.• Built and scaled the Locum Tenens Division, achieving 400% growth in 10 months through targeted business development, recruiter training, and market expansion strategies.• Oversaw Joint Commission audits and monthly review board reporting, ensuring regulatory compliance and maintaining operational accuracy.• Served as a NATHO committee member, contributing to the development of ethical standards and best practices in healthcare staffing.• Facilitated bi-weekly company-wide huddles to share performance insights, recognize achievements, and reinforce strategic alignment across departments.• Created and led monthly sales contests and incentive programs, connecting motivation initiatives to evolving KPIs, industry trends, and business priorities to drive engagement and performance.• Tools & Systems: Salesforce CRM, Bullhorn ATS, Microsoft Office Suite, Zoom, TextUs, 8x8, Microsoft Teams.
EDUCATION
University of Nebraska at Kearney
BS in Biology Comprehensive, Biology, Chemistry
SKILLS
ABOUT MELISSA KERSTEN
Sales and recruiting operations leader in healthcare staffing and locum tenens. I build…
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