Melissa Finkelstein
Senior Marketing Manager at Mattel, Inc.
- Role
- Senior Marketing Manager, U s Marketing for Building Sets and Games at Mattel, Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Melissa Finkelstein
As a Brand Manager, I want to implement consumer-centric strategies across brand portfolios. Prior to MBA school, I worked in market research, employing strategic quantitative and qualitative studies for a variety of Fortune 500 clients. Various types of studies included: product placement, marketing message highlighting, creative testing, focus group, IDIs, ethnography, and tracking questionnaires. I enjoyed connecting the heart and the mind together for numerous clients as this is what made the business exciting. Specialties: Product management, project management, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, SPSS, financing, budgeting, administrative work, social media websites, and cross-functional communication.
Experience
Senior Marketing Manager, U s Marketing for Building Sets and Games
Aug 2024 — Present · El Segundo, CA, US
Education
UC San Diego
Bachelor of Science, Psychology, Business
2008 — 2012
USC Marshall School of Business
Master of Business Administration - MBA
2017 — 2019
Skills
- Event Management
- Data Analysis
- Marketing
- Predictive Modeling
- Blogging
- Research
- Qualitative Research
- Quantitative Research
- Budgeting
- Forecasting
- Microsoft Word
- Spss
- Tracking
- Questionnaire Design
- Brand Tracking
- Analysis
- Budgets
- Proposal Writing
- Project Management
- Powerpoint
- Microsoft Excel
- Market Research
- Editing
- Leadership
- Statistics
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