Melissa Yu

About Melissa Yu

How do you build a brand people feel, remember, and trust? Hello, I’m Melissa, an…

Experience

1. Marketing Director Consumer Experience Program Management

   Consumer Financial Protection Bureau

   Jan 2016 — Present · DC, US

   WHAT I DOI lead federal agencies to connect with consumers and deliver mission-aligned impact through strategic marketing and experience-driven initiatives. At the CFPB, I lead campaigns and a consumer experience program that empowers millions of consumers to make informed financial decisions. My work spans marketing strategy, performance optimization, cross-functional execution, and consumer experience leadership.WHY IT MATTERSGovernment marketing isn’t just about awareness—it’s about access, trust, and empowerment. I help leadership teams turn insights into impact with campaigns that resonate and marketing operations that perform with precision.RESULTS & IMPACT Advised executive leadership with strategic recommendations, accelerating decision-making by 30% and driving ROI through data analysis, consumer insights, and mission-driven solutions.Increased customer engagement by 30% through integrated marketing strategies across paid, owned, and earned channels. Achieved a 40% lift in CTR by deploying targeted digital ads and in-market testing to optimize engagement. Redesigned financial literacy products by leveraging consumer insights, driving a 22% lift in conversion rates across a diversified product portfolio.Drive sustained YoY growth with $15M+ budget oversight and agile resource planning.

Education

• University of Maryland

  Bachelor of Science - BS, Marketing

• Marymount University

  Master of Business Administration - MBA, Marketing

Skills

• Advertising
• Brand Management
• Marketing Strategy
• Management
• Analysis
• Data Analysis
• Strategic Communications
• Project Management
• Leadership
• Social Media Marketing
• Social Media
• Marketing
• Strategy
• Customer Service
• Digital Marketing