Melissa Watson

About Melissa Watson

Marketing, Growth, & Operations Executive with 25+ years leading large-scale transformation across healthcare, retail, and ecommerce. I operate at the intersection of strategy, data, digital experience, operations, and technology—building and maximizing modern marketing ecosystems that accelerate revenue, strengthen customer relationships, and elevate brand value.At Providence, I lead a 100+ person organization spanning CRM, data science, engineering, MarTech, operations, and the patient contact center. I built the system’s first fully HIPAA-compliant Consumer 360° data platform and deployed AI/ML-driven personalization, segmentation, and attribution models. These initiatives generated $1.5B+ in incremental annual revenue, delivered 40x ROAS and 9x ROI, and transformed how consumers navigate their healthcare journey.Earlier in my career, I held leadership roles across well-known retail and ecommerce brands, scaling digital channels, modernizing marketing technology, launching loyalty programs, and driving consistent double-digit growth. I have overseen full P&L, led global sourcing and ecommerce re-platforming, and successfully guided a company through sale.I am a trusted executive partner to CEOs and leadership teams, operating at CMO, COO, and SVP/VP levels to scale organizations, modernize operating models, and deliver sustained impact. I’m known for bringing together cross-functional teams—marketing, product, engineering, analytics, finance, and operations—to deliver customer-centric solutions that drive measurable business outcomes. My passion lies in data-enabled personalization, multichannel CRM, digital experience, AI/ML applications in marketing, and enterprise transformation.

Experience

1. Vice President, Marketing Crm, Analytics, Operations, Engineering, Martech, Contact Center

   Providence

   Nov 2020 — Present · Seattle, WA, US

   Scope: Leading a 100+ person team across CRM, data science, engineering, MarTech, operations, and contact center strategy for a $28B health system.Key Achievements:• Generated $1.5B+ incremental revenue with 40x ROAS and 9x ROMI.• Built a HIPAA-compliant Consumer 360° CDP; unified clinical, financial, digital, and demographic data.• Created proprietary identity resolution enabling AI/ML-based segmentation, NBA, and attribution.• Drove enterprise CRM capabilities driving patient retention and reduced churn. • Modernized the patient contact center (28% ↓ abandonment, 30% ↑ speed-to-answer).• Scaled agency-style in-house capabilities across marketing, engineering, and analytics.

Education

• Southern Oregon University

  Bachelor’s Degree, Mathematics, Political Science

Skills

• Market Planning
• Forecasting
• Analytics
• Retail
• Loyalty Marketing
• Direct Marketing
• Advertising
• Mobile Devices
• Sem
• Multi-Channel Marketing
• Online Marketing
• Competitive Analysis
• Marketing Management
• Email Marketing
• Digital Strategy
• Marketing
• Database Marketing
• Digital Marketing
• Web Marketing
• Marketing Research
• Crm
• Lead Generation
• Affiliate Marketing
• Product Marketing
• Customer Acquisition
• Online Advertising
• Customer Insight
• Market Research
• Strategic Partnerships
• Direct Mail
• P&L Management
• Ppc
• Leadership
• Customer Retention
• B2b Marketing
• Interactive Marketing
• Mobile Marketing
• Sales
• Media Planning
• Brand Management