Melissa J. Rautenberg

About Melissa J. Rautenberg

Business and marketing operations leader with 15+ years of experience aligning marketing strategy with business and brand goals—while building the systems, teams, and processes that make it all run like clockwork.Known by many as the “air traffic controller” of marketing ops, I specialize in turning chaos into clarity. Whether it\'s building scalable workflows, implementing CRM systems, launching and optimizing platforms, or optimizing team structures, I thrive at the intersection of strategy, execution, and performance.I bring a unique blend of operational rigor, creative problem-solving, and a deep understanding of marketing and brand execution. From startups to Fortune 500s, I’ve led remote and in-house teams, unified fragmented systems, and delivered measurable results across the marketing lifecycle. Built marketing ops systems from the ground up Led cross-functional teams through CRM and tech stack overhauls Scaled brand and campaign operations across digital, e-comm, and product lines Developed data-driven frameworks to drive ROI and performance Designed collaborative workflows between marketing, sales, and productMy approach blends analytics with intuition, technology with empathy, and systems thinking with a bias for action. I’m passionate about helping brands grow—and making sure the engine behind that growth is firing on all cylinders.Core Strengths:• Business & Marketing Operations Strategy• CRM & Marketing Automation (HubSpot, Marketo, Salesforce, Go High Level, and more)• Cross-Functional Team Leadership• Workflow & Process Design• Performance Tracking & KPI Implementation• Scalable Campaign Execution• Brand + Revenue Alignment• Remote Team Optimization• Strategic Planning & Prioritization

Experience

1. CMO COO - Contractor

   Latin & Code

   Jan 2014 — Present

   Contracted with multiple companies in the B2B and B2C industries. A few notable contracts below- Clear Digital Labs (contract 2024 - present)- spearheading the internal efficiencies of the systems, processes, and teams for the newly developed apprentice program for the state of California for digital marketing apprenticeship programs- Hungry Fan/GrillHogs (contract from 20••••22)- A lifestyle and e-commerce startup that raised over $1 million in funding within the first year of our contract- OpenEye Global (contract from 20••••20)- a media company focused on bringing digital experiences to physical locations. Ex: Ghostbusters experience at Madame Tussaud in NYC- CIO Executive Council, an IDG Media Company (contract from 20••••17)- a subscription-based model targeting large corporations focused on bringing CIOs together worldwide. Offering a membership site, virtual trainings for large teams, and in-person events multiple times per year- Lure Agency (contract from 20••••15)- a digital marketing agency focused on hotel hospitality marketing for luxury and Fortune 500 hotels.

Education

• Argosy University

  Bachelor of Arts - BA, Organizational Leadership

Skills

• Customer Service
• Customer Satisfaction
• Customer Relationship Management (Crm)
• Marketing
• Online Marketing
• Microsoft Office
• Microsoft Excel
• Great Attitude
• Customer Engagement
• Online Advertising
• Web Marketing
• Marketing Support
• Internet Marketing
• Self Motivated
• Problem Solving
• Social Media
• Social Entrepreneurship
• Wordpress
• Public Relations
• Unlimited Potential
• Marketing Communications
• Social Networking
• Writing
• Social Media Marketing
• Leadership
• Attitudes
• Customer Relations
• Email Marketing
• Analysis
• Management
• Media Planning
• SEO