Melissa Joy Kong

About Melissa Joy Kong

Strategic Growth Advisor | 20+ Years Enabling Scalable Leadership and Marketing SuccessI help founders, executive teams, and marketing organizations get crystal clear on product-market fit, internal management systems, and company messaging so their businesses can grow faster, smoother, and more sustainably. With over two decades of experience, I specialize in:1. Building leadership operating systems that align vision with execution2. Designing internal processes that move teams from reactive to proactive3. Crafting high-impact messaging for leaders and organizations4. Developing and deploying GTM and sales enablement strategies5. Training cross-functional teams to support scalable growth

Experience

1. VP of Strategy

   Lava Technology Services

   Feb 2026 — Present · Washington, DC, US

   At LAVA, I’m responsible for aligning vision, operations, and go-to-market execution as the company scales. My primary focus is driving strategic clarity across the business by refining our brand narrative, strengthening our sales motion, improving cross-functional alignment, and building operational systems that enable the team to execute with speed and precision for our clients and partners.

Education

• Columbia University

  Business Certificate

• Hamilton College

  B.A., Psychology

Skills

• Interviews
• Digital Strategy
• Writing
• Project Management
• Publishing
• Leadership
• Public Speaking
• Online Product Development
• Editing
• Interviewing
• Social Media
• Social Entrepreneurship
• New Business Development
• Partnerships
• Email Strategy
• Consumer Product Development
• Blogging
• Start-Ups
• Facebook
• Social Marketing
• Editorial
• Marketing
• Partnership Development
• Viral Marketing
• Social Media Marketing
• Content Strategy
• Fundraising
• Marketing Strategy
• Digital Media
• Email Marketing
• B2b Ecommerce
• B2b
• Editorial Consulting
• Product Development
• Entrepreneurship
• Web Editing
• Journalism