Melissa Olson

About Melissa Olson

You are welcome to contact me at m••••••••@gmail.comI am a Marketing Executive who brings a unique blend of strategic vision combined with tactical experience in driving brand growth and revenue through strategic campaigns and innovative initiatives. Over the past 20 years, I have applied my expertise in crafting compelling customer journeys, optimizing conversion funnels, and leveraging data-driven insights to maximize online sales and engagement. I have successfully launched multiple D2C platforms and mobile apps, directly managed 1P and 3P partnerships with Amazon and Chewy, and directed integrations with Walmart Marketing, Google Shopping, and social commerce. Under my leadership as the Vice President of Sales and Marketing, online brand sales grew by 154% between 2021 and 2023, outpacing budgeted eCommerce channel sales, and we grew 2022 Amazon sales 177%, beating overall category growth (24%). I developed and led strategies resulting in 31% growth in retail sales, and I negotiated and launched an exclusive master distributor in China, increasing branded sales by 345%. I am seeking a Senior Marketing Executive role in consumer-packaged goods with a high growth brand opportunity.Leadership Core Competencies:• Strategic Online Marketplace Expert• eCommerce Strategist• High Performing Team Builder• Insights & Analytics Leader• Innovative Marketing Vice President• Digital Marketing Leader• Product Marketing Manager• Growth Accelerator• Consumer-Centric Marketing Executive• B2C / B2B Champion

Experience

1. VP Marketing & Sales

   Séura

   Dec 2025 — Present · Green Bay, WI, US

Education

• University of Wisconsin-Whitewater

  Marketing, Marketing

  1987 — 1991

• College of Business

  Marketing, BBA - Marketing

  1998 — 2000

Skills

• Business Planning
• Business Development
• Digital Marketing
• Consumer Marketing
• Sales
• Project Management
• Digital Media
• Marketing
• Marketing Communications
• SEO
• Integrated Marketing Communications Planning
• Marketing Research
• Product Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Social Media
• Product Marketing
• Online Advertising
• Brand Development
• B2b
• Integrated Marketing
• Direct Marketing
• Budgets
• Corporate Branding
• Salesforce.com
• Copywriting
• Strategic Planning
• Strategy
• E-Commerce
• B2b Marketing
• Online Marketing
• Market Research
• Social Media Marketing
• Marketing Management
• Email Marketing
• Management
• Vendor Management Experience
• Public Relations
• Media Relations
• Business Strategy