Melissa Cullen
Senior Demand Marketing Manager @The Access Group
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WORK HISTORY
Senior Demand Marketing Manager @The Access Group
London, GB
EDUCATION
John Ruskin College
Business/Commerce, General
ABOUT MELISSA CULLEN
Experienced Senior Marketing Manager with over 17 years of experience in both B2C and B2B global marketing. I have a proven track record of working in large corporations, scale-ups, and start-ups, adapting to fast-paced, highly competitive markets. I specialise in developing and executing brand and growth/acquisition strategies that span the full marketing mix, including broadcast, digital, and offline activities. I have extensive experience in insight-driven campaign development, content marketing, social media (both native and paid), sponsorship, CRM, PR, and account-based marketing (ABM). My approach is always aligned with strategic business objectives and focused on delivering measurable results.
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