Melissa Jamison

About Melissa Jamison

Experienced Senior Brand Manager with a passion for creative problem solving and developing strong teams. Skilled in brand development, differentiation, content creation, digital strategy, marketing management, integrated marketing, and advertising. Currently oversees enterprise positioning and brand strategy for a global manufacturing company focused on improving the quality of life and the environment through power management technologies.

Experience

1. Brand Development Manager

   Eaton

   Nov 2017 — Present · Cleveland, OH, US

   Refine and execute brand strategy by developing enterprise positioning content and resources. Collaborate with business marketers, communication leads, and agency partners to drive consistency in our content marketing, naming strategy and creative ways to promote our solutions aligned with our brand standards. Research trends in marketing to refresh templates and guidelines to meet current business needs. Manage and advocate for adoption of standard marketing tools and processes across the organization. Partner with acquisition integration teams to determine the strongest brand integration and transition approach to maintain brand equity. Develop brand education materials and promote to targeted employee audiences.

Education

• Miami University

  B. S. in Business, Marketing

  1996 — 2000

Skills

• Sem
• Multi-Channel Marketing
• Google Analytics
• Media Planning
• Digital Strategy
• Social Media Marketing
• Sales
• Marketing Communications
• Competitive Analysis
• Creative Problem Solving
• Creative Direction
• Retail
• Product Marketing
• Sales Presentations
• Brand Awareness
• Online Marketing
• Marketing Management
• Email Marketing
• Online Advertising
• Web Analytics
• Integrated Marketing
• Brand Management
• Content Strategy
• Marketing Strategy
• Market Planning
• Mobile Marketing
• Omniture
• Analytics
• Brand Development
• Advertising
• Digital Marketing
• Customer Insight
• Account Management
• Interactive Marketing