Melissa Cartagena
Chief Digital Officer CMO @SROA Capital
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WORK HISTORY
Chief Digital Officer CMO @SROA Capital
West Palm Beach, FL, US
Visionary and hands-on Chief Digital Officer/CMO with full ownership of brand narrative, integrated marketing strategy, customer acquisition, retention, direct-to-consumer digital experience, pricing, promotion and revenue management. I lead both the high-level marketing vision, and the tactical execution of our online commerce platform bridging strategy with results- Brand Strategy & Positioning: Spearhead the evolution of brand identity, messaging architecture, and visual storytelling to build equity and relevance in the market- Customer Acquisition & Retention: Lead cross-channel initiatives to scale growth, reduce churn, and elevate lifetime value- Cross-Functional Collaboration: Partner with Product, Development, Sales/Ops, Data Science, and Revenue Management to align marketing initiatives with go-to-market and business objectives- Digital Leadership: Lead the end-to-end digital ecosystem, including performance marketing, SEO, content strategy, and the corporate DTC web experience, to drive growth, optimize conversion funnels, and deliver a best-in-class online customer journey- Team Development: Build and lead a high-performing marketing team, fostering a culture of innovation, accountability, and continuous learning- P&L Ownership & Budget Optimization: Oversee multi-million dollar marketing budgets with full P&L accountability, strategically allocating resources to maximize ROI, drive operational efficiency, and deliver measurable business impact across both short-term performance and long-term brand growth.
EDUCATION
University of Phoenix - MBA/eBusiness
MBA, Business/Marketing/E-Business
Florida International University
BA, Psychology
ABOUT MELISSA CARTAGENA
I am a seasoned marketing professional, growth marketer, and strategist with over 20 years of experience in the digital space leading large-scale programs in paid search, content marketing, programmatic display advertising, SEO (local search), paid social media, email marketing, and reputation management. My passion for the digital media industry drives me to connect data seamlessly, enabling precise and efficient execution.Known for my transformational leadership, I specialize in developing innovative strategic marketing campaigns and building high-performing teams to execute them successfully. With experience in both IT and marketing, I bring a unique blend of business and technical expertise, bridging the gap between e-commerce, lead generation, and data-driven decision-making. As a sought-after speaker, I frequently share insights on digital strategy, marketing innovation, and data integration. My entrepreneurial mindset and continuous pursuit of knowledge have shaped me into a dynamic leader and mentor in the ever-evolving digital space.
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