Melissa Hunsberger
Chief Word Nerd | On a mission to end confusing websites
- Role
- Chief Word Nerd at The Hunsberger Group
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Melissa Hunsberger
You’ve been talking about revamping the website for months.Everyone agrees it needs to happen, but no one has the time or expertise to actually do it.Marketing’s juggling a dozen other priorities.And the sales team keeps asking for better leads.You know what you want to say, but you\'re not sure how to say it.That’s where I come in.I’m Melissa, a.k.a. The Word Nerd, and for the past 10 years, I\'ve been helping B2B brands turn confusing websites into clear, confident sales tools.I specialize in content-first website projects that build trust, credibility, and connection.If your team’s been “meaning to get to it,” but your website project keeps stalling, let’s fix that.
Experience
Chief Word Nerd
Jul 2014 — Present · Orlando, FL, US
Develop and execute comprehensive marketing strategies to drive business growth, user acquisition, and engagement. Create and optimize conversion-focused content across multiple platforms, ensuring alignment with brand objectives. Craft high-impact website copy, sales and landing pages, blog articles, social media posts, and email campaigns to attract and nurture leads. Implement and oversee content strategies, repurposing material to maximize reach and engagement. Leverage SEO, UX, and behavioral psychology principles to improve content effectiveness and increase conversions.
Education
Penn State University
Bachelor of Arts, Journalism
2001 — 2003
La Roche University
Journalism
1999 — 2001
The University of Manchester
Communications, Journalism & Advertising
2003 — 2003
Skills
- Volunteer Management
- Community Outreach
- Social Media
- Editing
- Non-Profits
- Program Development
- Event Planning
- Public Relations
- Public Speaking
- Marketing
- Graphic Design
- Ap Style
- Nonprofits
- Blogging
- Fundraising
- Newsletters
- Press Releases
- Email Marketing
- Journalism
- Copy Editing
- Research
- Media Relations
- Strategic Communications
- Copywriting
- Leadership
- Training
- Speech Writing
- Publishing
- Policy
- Social Networking
- Internal Communications
- Crisis Communications
- Community Development
- Publicity
- Social Media Marketing
- Web Content
- Marketing Communications
- Creative Writing
- Marketing Strategy
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