Melissa Webster
Content Lead @Adfarm
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WORK HISTORY
Content Lead @Adfarm
Calgary, AB, CA
EDUCATION
Mount Royal University
Bachelor of Communication, Public Relations
ABOUT MELISSA WEBSTER
Focused on building and supporting best practices in PR and content strategy, management and measurement. I strive to create exceptional content that captures your audience\'s attention.As the Public Relations and Content Lead I lead the assigned and designated PR and Content team in Canada. My role includes increasing engagement, growing brand awareness and strengthening affinity across all divisions within AdFarm. Responsibilities include:• Expanding the footprint and influence of AdFarm’s PR capabilities • Delivering senior-level PR strategy to clients• Mentoring and development of junior PR staff• Supporting the other divisional leads in driving success of integrated teams• Assisting with new business proposals and pitches
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