Melissa Holler

About Melissa Holler

Areas I Excel InA growth-focused industrial automation and climate technology executive, my well-rounded experience in P&L management, sales, and project execution has uniquely positioned me to drive strong revenue growth up to 69% while improving project margins. I navigate diverse roles in industrial automation, industrial SaaS software, early fault detection on the power grid, and EV battery analytics uncovering the pain points harming growth and driving improved business model evolution. I have managed multi-million dollar P & Ls up to $100M and teams of 200+.I have been trusted throughout my career to mature stalled organizations, streamline professional services and project organizations, launch global programs, unlock new revenue pathways, win strategic accounts displacing major competitors, and penetrate new markets. I have led both startup and Fortune 500 organizations that include IND Technologies, Hexagon Digital Wave, Emerson Automation Solutions, Siemens, and Rockwell Automation. Some of My Proudest Accomplishments As company President, created vision and championed exceptional 69% increase in revenue from $6.9M to $13.8M in year one, achieving first ever positive EBITDA, and growing company from 39 to 70 team members to support explosive growth of disruptive modal acoustic emission technology for cylinder safety testing for CNG, RNG and Hydrogen heavy duty vehicles. Launched Emerson’s Industrial Automation’s first Global OEM Sales Program adding 19 new global customers and $300M in new revenue and secured global supply contracts with 11 OEM customers, driving $200M in YoY revenue/pre-committed volume. Instrumental in securing $8.2M in new revenue in < five-months including closing deals with large IOU power utilities and company’s first Co-Op power utility customer to provide power grid early fault detection monitoring (Distribution and Transmission). Achieved 20% increase in revenue in only 5 months by establishing a “lease to buy” option to prove EV battery cell technology and create customer “stickiness”. Skyrocketed 22% sales increase by convincing the BU sales teams of the value of bundling Industrial Automation and Digital SaaS products/services with all Metals & Mining OEM equipment sales, providing millions of dollars in savings to customers through optimized equipment performance.IndustriesPower Grid, Electric Vehicle, Renewable Energy, Power Generation, Chemical, Oil & Gas, Metals & Mining, Water/Wastewater, and more.

Experience

1. VP North America Sales

   Ind Technology

   Jan 2024 — Present · Denver, CO, US

   IND.T is revolutionizing the way critical distribution and transmission power infrastructure and grid assets are predictively monitored with early fault detection technology to detect anomalies before they cause a wildfire or outage.I was recruited to perform broad operational duties to drive company’s initial expansion into North America for Australian-based mid-stage startup that provides power grid early fault detection monitoring leveraging machine learning, SaaS and hardware sensor products. Scrupulously compose/negotiate multi-year Master Service Agreement (MSAs) contracts with large power utility companies that pre-committed $20M+ of business over 3 years to fulfill their rate case and wildfire mitigation plans approved by the utility commission. Developed sales strategy, implemented sales processes/tools (Salesforce, ZoomInfo, automated proposal template & cost estimation tool), and recruited top talent to establish sales team. Set and manage $15M sales target, developed forecasting process, and financial reporting.

Education

• Case Western Reserve University

  Bachelor of Science - BS, Computer Engineering

• Case Western Reserve University

  Master of Science - MS, Engineering

• University of Detroit Mercy School of Law

  Doctor of Law - JD (coursework)

Skills

• Product Lifecycle Management
• Mes
• Engineering
• Strategy
• Project Management
• Product Management
• Process Automation
• Business Development
• Automation
• Engineering Management
• Marketing
• Manufacturing
• Programmable Logic Controller (Plc)
• Management
• Sales Management
• Plc
• Solution Selling
• Product Development
• Process Control
• Scada