Melissa Hoffman

About Melissa Hoffman

Marketing strategy, behavior, process and results. As CEO of SixDegrees, these are the four core pillars to our engagement with clients. With over 27 years experience in the industry, I continue to see many companies plagued with a sales team and a marketing team (or person) that don\'t work and play well together, when these two departments should be each other\'s greatest asset. At SixDegrees, we deliver a strategic, marketing powerhouse that can be easily leveraged by your sales team in their day to day. Outside of just market awareness and branding, we set out to create the fuel your sales team runs on helping your company realize a better return on your marketing investment. Many have said SixDegrees is more of a \'Marketing Force\' than a \'Marketing Agency\'. Much more than a service provider; SixDegrees is a partner. Our clients are family. We go way above and beyond your traditional \'marketing agency\' and become a partner to help you build a progressive, consistent, cohesive marketing strategy, as well as ensure you have a clearly defined, consistent process to work the leads those strategies create! In addition to my efforts at SixDegrees, I consult for an assortment of businesses across a variety of industries assisting with strategic planning, process development, rebranding, division build-out, business intelligence and more. I have also enjoyed the opportunity to speak at a variety conferences helping businesses understand the concept of Integrated Marketing and how to incorporate these strategies into a core process focused on fully capitalizing on your marketing investment.

Experience

1. CEO, Marketing & Technology Director

   Sixdegrees, Inc

   Jun 2011 — Present · Sioux Falls, SD, US

   At SixDegrees, Inc, we have set out to create the first true Integrated Marketing Communication platform that bridges the gap between marketing and sales for brokers to produce measurable results to the bottom line while providing insight into what is working in their marketing efforts, as well as provide the technology for producers to fully and easily capitalize on the relevant leads generated from those efforts.SixDegrees has offices in Charleston, SC and Mobile,SC but services brokers across the country with our marketing engine.

Education

• St. Louis University

  BS

Skills

• Analytics
• Customer Acquisition
• E-Commerce
• Digital Media
• Marketing Automation
• Salesforce.com
• Brand Development
• Sixplatform Producer Portal
• Online Advertising
• B2b
• Cloud Computing
• Graphic Design
• Marketing Strategy
• Ppc
• Website Development
• Advertising
• Consumer Behavior Specialist
• B2b Marketing
• Telemarketing
• Lead Generation
• Strategic Partnerships
• Website Consultation
• Marketing Consultation
• Strategy
• Google Analytics
• Marketing
• Branding & Identity
• Web Analytics
• Prospect Research
• Digital Marketing
• Mobile Marketing
• Web Design
• Email Marketing
• Online Marketing
• Direct Mail
• Social Media Marketing
• Social Media Management
• Sixplatform
• Brand Awareness
• Mobile Devices