Melissa Hefner
Media Measurement | Data Analytics | AdTech
- Role
- Director Media Analytics at Amp
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Melissa Hefner
Media analytics and measurement leader with 10+ years of experience translating complex data into actionable insights that accelerate business growth. Expertise includes media mix modeling incrementality testing, clean room analytics, experimentation frameworks, and executive level reporting for clients ranging from Fortune 500 enterprises to startups and rapidly growing new brands.
Experience
Director Media Analytics
Aug 2025 — Present · US
Education
The Illinois Institute of Art: Chicago
B.A., Advertising
2005 — 2008
General Assembly
Certificate, Data Analytics
2019 — 2019
Skills
- Demand Side Platform
- Blogging
- Marketing
- Dmp
- Digital Media
- Digital Strategy
- Advertising
- Interactive Media Planning
- Social Media Marketing
- Search Engine Marketing (Sem)
- Interactive Marketing
- SEO
- Strategy
- Sem
- Project Management
- Search Engine Optimization (SEO)
- Social Media
- Web Analytics
- Integrated Marketing
- Paid Search Strategy
- Mobile Marketing
- Digital Marketing
- Optimizations
- Email Marketing
- Roi Optimization
- Google Analytics
- Media Planning
- Media Buying
- Ppc
- Paid Search Campaigns
- Online Advertising
- Marketing Strategy
- Microsoft Excel
- Powerpoint
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