Melissa Hedman

About Melissa Hedman

High-performing marketing professional with demonstrated success in leading and managing full-scale marketing acquisition, retention, and engagement programs. Specialized experience in enterprise-wide knowledge of technological stack. Key areas of expertise:•Strategic planning•Lifecycle marketing - recruitment, retention, and engagement•Data analysis•Client support and project management experience in small, mid, and large-scale companies (B2B and B2C)•Ability to work in fast-paced environment and prioritize multiple projects•Skilled in marketing strategy, branding and plan creation•Strong editing, writing and proofing skills•Budget forecasting and management•Familiarization with Salesforce CRM and other MarTech tools•Supervisory and team lead experience

Experience

1. Associate Director, Membership Strategy & Operations

   AORN

   Jul 2025 — Present

   Develop and implement membership strategies that support growth and engagement goals.•Influence cross functional initiatives by embedding the AORN membership value proposition into organizational programs, partnerships and outreach.•Lead oversight of AORN’s membership technology stack, ensuring seamless functionality across CRM systems, member portals, and engagement tools.•Work with internal stakeholders and vendors to resolve technical challenges, execute system upgrades, and optimize the member experience.•Manage and develop the Experience Services team by setting a clear vision, building capabilities, and ensuring consistent delivery of high-quality, member-focused service.

Education

• Regis University

  MBA, Marketing Specialization

  2010 — 2012

• Colorado State University

  Bachelor of Arts, Technical Journalism and Communiation

  2002 — 2006

Skills

• Content Marketing
• Project Management
• Event Management
• Writing
• Press Releases
• Web Content
• Content Development
• Strategic Planning
• Content Management
• SEO
• SEO Copywriting
• Advertising
• Creative Direction
• Marketing Communications
• Strategy
• Public Relations
• Internal Communications
• Integrated Marketing
• Email Marketing
• Event Planning
• Content Distribution Networks
• Brand Management
• Content Strategy
• Marketing Strategy
• Corporate Branding
• Blogging
• Lead Generation
• Editing
• Social Media Marketing
• Newsletters
• Account Management
• Web Content Management
• Marketing
• Corporate Communications
• Social Media