Melissa Haug
- Role
- Crm Manager - Email Marketing, Ms Store at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Crm Manager - Email Marketing, Ms Store
Jul 2020 — Present
Responsible for providing guidance on strategy, audience, editorial calendar, content direction and end-to-end facilitation of email development for Digital Categories (Apps, and Movies/TV), partner with category leads to develop best in class emails that drive traffic and conversion to digital storefronts, provide post-launch campaign analysis. Additionally, lead execution of tier 2 promotional campaigns for MS Store – thematic and cultural in nature – partnering with creative agency on overall content and direction, category managers on product features, and technical development agency on deployment.
Skills
- Digital Marketing
- Cross-Functional Team Leadership
- Product Marketing
- Strategic Partnerships
- Digital Media
- Mobile Content Management
- Content Marketing
- Crm
- Integrated Marketing
- Content Management
- Marketing Strategy
- Product Management
- Marketing Operations
- Mobile Applications
- Online Advertising
- Mobile Marketing
- Retail Management
- Program Management
- Sales
- Social Media Marketing
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