Melissa Harmston

About Melissa Harmston

I am a passionate, productive, and proactive leader at the forefront of the rapidly changing advertising industry. I work at Spectrum Reach, the largest connectivity company in the United States with 30+ million households in 41 states. In my role on the biddable CTV sales team, I help advertising agencies and brands navigate the convergence of Television—from the days of large linear buys to today’s programmatic, data-driven CTV landscape. We are an innovative team with strong YOY growth through hundreds of supply partnerships.Having started my career in front of the camera as a television reporter 25 years ago, I learned the importance of compassion, deadlines and story-telling.Sight. Sound. Emotion. It’s the best way to tell a story. And the only way to engage people in a world filled with distractions. I am driven, curious and thrive when learning something new. I start most days at 5am teaching cycling and functional strength training classes. I am a mentor, a wife and mother of two children (plus a cute puppy named Savannah).I am active in my local community and serve on several boards. I\'ve been a member of the Women in Cable & Telecommunications (WICT) Carolinas chapter since 2012 and am a mentor in our award-winning mentoring program.

Experience

1. Senior Manager, Client Partnerships, Programmatic

   Spectrum Reach

   Jun 2024 — Present

   Drive net new business working with large brands and independent agencies in NC, SC, VA, TN, KY, IN, PA, WV, GA in Biddable CTV.

Education

• Wake Forest University School of Business

  Master of Business Administration (MBA)

  2011 — 2013

• Campbell University

  Bachelor of Arts, Journalism

  1996 — 1999

Skills

• Advertising Sales
• Digital Media
• Television
• B2b
• Social Media
• Broadcast
• Leadership
• Media Buying
• Digital Strategy
• Media Planning
• Broadcast Television
• Integrated Marketing
• New Media
• Management
• Storytelling
• Sales
• Digital Marketing