Melissa Harle
Product Owner - Direct Wealth @Aviva
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WORK HISTORY
Product Owner - Direct Wealth @Aviva
EDUCATION
Monash University
Bachelor of Business Administration - BBA, Marketing and Management
ABOUT MELISSA HARLE
A results-driven product owner, with over 6 years of experience in banking and finance specialising in product and digital capabilities. I have a strong passion for crafting exceptional digital customer experiences and a keen business-oriented mindset, and thrive on delivering impactful outcomes that drive business success.My expertise lies in understanding user needs, defining product strategies and leading cross functional teams to deliver innovative solutions. I am adept at translating business objectives into actionable plans and leveraging data driven insights to optimize product performance. I am deeply committed to creating value for both customers and business and am enthusiastic about the opportunity to bring my expertise to your team.I have gained proficiency in promoting digital innovation and sales, digital delivery, and improving conversion rate optimization. I have increased the digital channel share of business credit cards from 33% to 40%, and the digital sales volume by 60%. I have also delivered over 350 digital updates and programs across various platforms and channels, resulting in a 60% growth. I have a Bachelor of Business Administration in Marketing and Management from Monash University, and I am certified in SAFe® 6 Product Owner/Product Manager.
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