Melissa Hadzick
Data-Driven Marketing Leader | Scales DTC Growth Through Media Efficiency, LTV Optimization & Full-Funnel Strategy
- Role
- Senior Director, Growth at Nutrisystem, Inc
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Melissa Hadzick
I’m a growth marketing leader with 15+ years of experience building and scaling full-funnel acquisition and retention engines for DTC businesses. I’ve led growth across health & wellness, travel & tourism, and financial services, owning strategy and execution from first-touch acquisition through lifecycle, retention, and long-term customer value.My work sits at the intersection of data, experimentation, and execution, with deep accountability for outcomes such as CAC, LTV, payback period, retention, and contribution margin.I bring strong operating experience across:Performance Marketing: Scaled paid and owned channels across offline and digital media, including TV, CTV, Search, Social, Programmatic, and AffiliatesLifecycle & CRM: Built and optimized customer journeys using automation, segmentation, and personalization across Email, Direct Mail, SMS, Push, and In-AppMeasurement & Analytics: Partnered with analytics and finance teams to improve attribution, incrementality, and investment decisioningExperimentation: Led always-on testing programs to validate hypotheses and accelerate learning across channels and funnel stagesTeam Leadership: Built, developed, and led high-performing teams by aligning talent to business priorities and growth goalsI’m most effective in environments where marketing is expected to drive profitable growth, not just activity—working closely with Product, Analytics, Finance, and Engineering to turn insights into impact.
Experience
Senior Director, Growth
Dec 2023 — Present
Responsible for the overall marketing plan and strategy for bringing new products and brands to market.
Education
Penn State University
B.S. Business Administration, Marketing/Management Option
2004 — 2008
Skills
- Wordpress
- Public Relations
- Internal Communications
- Campaign Management
- Online Advertising
- Tourism
- Website Copy
- Marketing Strategy
- Incentives
- Digital Marketing
- Web Analytics
- Google Adwords
- Adobe Acrobat
- Hospitality
- Project Coordination
- Leisure Travel
- Marketing Management
- Email Marketing
- Social Media Marketing
- Corporate Communications
- Copywriting
- Incentive Travel
- Tour Operators
- Resorts
- Event Management
- Marketing Communications
- Leisure
- Online Marketing
- Marketing
- B2b
- Social Media Communications
- Destination Marketing
- Microsoft Office
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