Melissa Saunders
Director, Loyalty Events, Experiences and Operations at Lowe\'s Companies, Inc.
- Role
- Director, Loyalty Events, Experiences and Operations at Lowe's Companies, Inc.
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Melissa Saunders
Visionary and data driven marketing executive with more than twenty one years of experience leading brand strategy, loyalty marketing, strategic partnerships, segment growth and experiential activations at Fortune 40 companies. Known for building award winning marketing programs, forging high impact partnerships with major brands, and driving measurable revenue and customer loyalty gains. Skilled in leading cross functional teams, navigating complex matrix organizations and delivering innovative customer centric strategies that transform engagement across digital and in store channels.
Experience
Director, Loyalty Events, Experiences and Operations
Apr 2024 — Present · Mooresville, NC, US
Lead strategy and execution of national loyalty program activations across more than 1,700 store locations and digital platforms, integrating NFL talent and partners and delivering double digit engagement growth. Lead Loyalty program operations with a cross functional off-shore team to scale program operations globally.
Education
Strayer University-Maryland
Bachelor, Business Administration, Marketing
2007
Georgia State University
Business Administration and Management, General
Skills
- Marketing Communications
- Social Media
- Advertising
- Retail
- Marketing
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