Melissa Michaelis Randall
Helping Leagues, Teams & Brands Prove What Their Sponsorships Are Worth | Data, Strategy & Relationships | VP, Customer Success
- Role
- Vice President, Customer Success at Game Theory
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Melissa Michaelis Randall
I started my career behind the scenes in sports and entertainment, analyzing how partnerships perform and why certain campaigns resonate. Over the years, I’ve moved from crunching numbers to sitting at the table with leagues, teams, and global brands, helping them turn data into decisions that drive measurable growth.Today, as VP of Customer Success at MVP, I manage a $5M+ portfolio of enterprise clients, partnering with executives to strengthen retention, expand partnerships, and demonstrate the true value of every marketing dollar. With more than a decade in sports, entertainment, and technology, I thrive at the intersection of product, data, and relationships — turning insights into strategies that deliver meaningful results.Core Competencies: Client Success & Retention · Strategic Account Management · Executive Stakeholder Engagement · Media Valuation (Broadcast & Social) · Insight-Driven Strategy · Product Adoption & Enablement · Client Onboarding & Lifecycle Management · Usage & Engagement Analytics · ROI Measurement & Optimization · Cross-Functional Collaboration · Process Improvement · Team Leadership
Experience
Vice President, Customer Success
Feb 2024 — Present
I oversee MVPindex’s Customer Success organization, guiding strategy and execution for a $5M+ portfolio of 100+ enterprise accounts. My role centers on strengthening client relationships, uncovering growth opportunities, and ensuring our platform delivers measurable business impact.• Grew YoY account revenue by 20% by aligning product adoption with measurable client KPIs.• Increased retention to 90%+, implementing Success Plans, QBR frameworks, and real-time health scoring that flagged risks before they became churn.• Produced executive-level reporting that directly influenced multi-year, six-figure contract renewals.• Partnered with Product to prioritize and launch features tied to client feedback.• Rebuilt CS workflows to eliminate handoff gaps, speeding delivery and improving internal efficiency.
Education
Penn State University
Bachelor of Arts (B.A.), Communications, Minor in Sociology
2010 — 2014
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