Melissa Garcia Ortiz

About Melissa Garcia Ortiz

A multifaceted professional with a unique blend of expertise in property management, entrepreneurship, cybersecurity, and corporate event management. My journey has never been confined to traditional routes; instead, I\'ve chased passion and purpose. I initiated my career in property management and real estate leasing. In 2015, propelled by this foundation, I founded a home and commercial cleaning business. Prioritizing unparalleled quality and customer satisfaction, I grew this venture to serve over 500 clients, generating $800k in lifetime revenue with judicious marketing investments. Fueled by a thirst for knowledge, I returned to academia to earn a degree in Information Technology, specializing in the pivotal arena of cybersecurity. My entrepreneurial endeavors funded this pursuit, illustrating how one chapter in life can enable the next. The challenges of 2020 couldn’t deter my growth. By 2021, I was deepening my skills at a Silicon Valley software startup, a remote role that unveiled my aptitude and enthusiasm for corporate event management. I now spearhead diverse corporate events, from summits and webinars to democasts and tradeshows. A lifelong learner and change enthusiast, I cherish connections and insightful conversations. Let\'s engage if you\'re keen to delve into discussions on property management, entrepreneurship, cybersecurity, or event management. Together, our shared experiences can be a source of mutual inspiration. Contact: Melissa Garcia Ortiz Email: m••••••••@gmail.com Phone: 51••••••••08/02/2023

Experience

1. Field Marketing Manager

   Securiti Ai

   Dec 2022 — Present

   Responsibilities Include -Implement Go-to-Market strategies and end-to-end integrated marketing programs for North America, which include demand generation campaigns, industry and own branded events, enterprise marketing/ABM, executive engagement, and partner joint marketing and events -Engage & maintain direct alignment with Sales/SE teams in terms of all pre-/post -event communications and marketing-driven campaigns/promotion strategies -Own & drive executions within budget, logistics, and vendor management -Identify the most effective marketing materials, channels, and messaging for key geographies and target accounts -Manage all supporting logistics for field events, including securing suitable venues, printing, promotional items, supporting materials, shipping and receiving -Facilitate lead gathering, reporting and follow-ups -Research/execute third-party conferences and collect information for relevant programs across the regions to ideate on adjustments and improvements -Manage project timelines, quality issues, resources, and budget -Set goals & define metrics for each campaign including targeted lead flow - track program results, measuring program success, and reporting metrics -Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment -Work with strategic and channel partners in field marketing programs in North America

Education

• Austin Community College

  Associate of Applied Science, Computer Information Technology- Local Area Network Systems- Cyber Security Specialization

  2017 — 2021