Melissa Gambrill
Marketing Director - at Simply Interior Homes LLC
- Role
- Director Marketing, E-commerce at Britax Child Safety
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Melissa Gambrill
I am a strategic marketing leader with 20+ years of experience driving brand growth…
Experience
Director Marketing, E-commerce
Jan 2021 — Present · Rock Hill, SC, US
Responsible for driving a variety of integrated digital marketing programs to enhance the online shopping experience for consumers. Ensuring all product assortments reach, engage and compel consumers online to grow our over-all company goals in the marketplace.*Curate and optimize the online experience for consumers to shop, learn, purchase and advocate for our product lines.*Strategically plan & develop marketing assets that serve as both online and in-store selling tools to Build Awareness, Grow Interest and Drive Sales.*Project manage the development of marketing assets for multiple retail accounts, both online and in-store.*Responsible for copy writing, photography production, infographic creation and video development for new product launches that support our E-Comm business.
Education
University of North Carolina at Charlotte
Bachelor of Science (BS)
Up With People
Non-profit, Multicultural, Community Service program
Skills
- Integrated Marketing
- Marketing Management
- Product Development
- Marketing Communications
- Market Planning
- Management
- Marketing
- Competitive Analysis
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing Research
- Consumer Products
- Brand Development
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