Melissa Fleischer

Melissa Fleischer

Big Brand | Strategy | Go-to-Market | AnalyticsInfluencing consumer purchases one marketing campaign at a time

Role
Senior Marketing Manager at EssilorLuxottica
Location
New York, NY, US
LinkedIn followers
500 followers

About Melissa Fleischer

Eyewear | Apparel | AccessoriesBrand and marketing strategist. Data-driven sales+product analyst. Licensing partnerships and relationship building. Keen organizational skills and communication ability to meet dynamic business needs. Creatively increasing brand awareness and customer engagement in competitive markets.**Brand and Product Distribution and 360 Marketing and Product Activations and Social Merchandising and Analytics and Door

Experience

  1. Senior Marketing Manager

    EssilorLuxottica

    Apr 2024 — Present · NY, US

    Target OpticalCustomer acquisition and engagement strategy. Strategy, briefs, creation, and execution of 360 campaigns and brand moments (CRM, Ecom, VM, media).Consumer purchase influencer.Chief AI Officer.

Education

  • University of Arizona

    B.S., Retailing and Consumer Sciences. Business Minor

    1999 — 2003

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